Please don鈥檛 put me in a box. Yes, the foundation of my work is and has been based around research, strategy and planning. I鈥檓 great at uncovering the underlying issues and sentiments that form the basis for any marketing tactic.
But I鈥檓 much more than a strategist.
I鈥檓 a marketer 鈥� a professional communicator, for that matter. I write, I blog, I create. I harness the power of social media both personally and professionally and am a firm believer in the power of branding.
As with any field, marketing is about generating results. But to achieve that, you have to tap into the emotions that elicit behavior. Each and every day, I work to show people how to communicate their brands in enga...
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