The document analyzes four companies - Ford Motor Company, BPC, Cisco, and Xerox - in terms of their customers, competitors, and market structures. Ford and Xerox provide goods for individuals and businesses, while Cisco and BPC offer services that require maintenance. Xerox and Cisco share direct competitors in technology, while Ford competes with other car brands and BPC with commercial equipment producers. Indirectly, Ford and BPC can be affected by weather, while Xerox and Cisco do not share indirect competitors. Ford, BPC and Cisco operate in an oligopoly, while Xerox faces monopolistic competition. Xerox and Cisco have literal slogans about documents and networks, while Ford
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Executive summary thepowerhouse
1. Executive Summary
To: Dr. Richard F. Lawkowski
Subject: Customers and Competitors
Team Name: Power House
Section: 01
Members: Bianca Kratky, Suzy Lombardi, Lawrence Shulman
Written By: Charles Pan
All four companies share something in company and that is they aim to serve people.
Ford Motor Company produces vehicles for the individuals. Cisco provides internet and routers
for businesses, and the people. BPC provides multiple services such as gardening or
excavation for the people as well as businesses. Xerox provides printers or photocopiers for
businesses and people. However, Ford and Xerox both provide material goods for anyone to
purchase while Cisco and BPC provide services that require maintenance.
As for the direct competitors, only Xerox and Cisco share the same competitors,
Hewlett-Packard, IBM, and more because they're both in the technology field and some
companies go into multiple fields of technology. On the other hand, Ford's competitors are other
car brands and BPC's competitors are commercial manufacturing and agricultural equipment
producers.
For indirect competitors, although Xerox and Cisco both are from the technology field
they do not share indirect competitors. Cisco deals with networking and internet connection
while Xerox deals with printing and photocopying, if anything they benefit each other. Ford and
BPC both share the indirect competitor of weather because constant bad weather may impact
car sales as well as the agricultural fields.
Ford Motor Company, BPC, and Cisco are all oligopoly market structures in which there
are few companies competing in the field. Xerox, on the other hand, is a monopolistic
competition because it dominates most of it's market regardless of the few competitors it has.
Xerox and Cisco both have very similar slogans in that their slogan is very literal. Xerox's
slogan is The Document Company because it handles a lot of printing and copying, and
2. Cisco's slogan is Welcome to the human network because it deals with connecting people to
each other internet-wise. Ford and BPC both have slogans that involve some sort of movement.
Ford's slogan is Go Further while BPC's slogan is Nothing runs like a Deere.