In the time I've worked in the advertising industry, things have changed dramatically in some respects, and not at all in others. While technology changes our perceptions and expectations and creates complexities for creating advertising that 'works', it does not change innate human behaviors. While the undoubted proliferation of media touch-points creates a challenge in finding audiences at scale, it does not change the underlying roles of media within marketing.
I contemplate, and help clients and colleagues navigate, such questions and dilemmas, while ensuring consumer insight and understanding is prioritized and clear business goals are pursued.
Throughout my time at agencies, I ...
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