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Bract Meter Poster

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CherylAnn Crysler

The document discusses using the Ecke Poinsettia Bract Meter tool to help greenhouse growers efficiently manage their poinsettia crops. The Bract Meter allows growers to set greenhouse temperatures based on their desired shipping dates to reduce energy costs while ensuring plants are ready on time. It also describes monitoring plant height and bract development to fine tune temperatures and meet market demands. Using the Bract Meter and On Target tracking tool together helps growers avoid last minute stress and confidently finish their crops at the peak time.

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2009 ECKE POINSETTIA BRACT METER TM FROM THE PAUL ECKE R ANCH
FREEDOMTM PEPPERMINT (PER16806) PPAF SHIMMERTM SURPRISE! (PER5499) USPP 15,917 Grow beautiful, FREEDOMTM PINK (490 Pink) USPP 8,817 energy-efficient poinsettias FREEDOMTM EARLY WHITE JESTERTM RED SHIMMERTM PINK ADVENTTM RED FESTIVAL WHITE FESTIVAL PINK FREEDOMTM JINGLE BELLS EARLY JOYTM RED EARLY JOYTM PINK FREEDOM EARLY RED TM JESTER WHITE TM JESTER JINGLE TM JESTER PINK TM RED VELVETEEN TM FESTIVAL RED FREEDOM TM RED FREEDOM MARBLE TM PRESTIGE EARLY RED TM FREEDOM EARLY MARBLE TM FREEDOM EARLY PINK TM JESTER MARBLE TM AUTUMN RED TM FESTIVAL ROSE FREEDOM WHITE TM FREEDOM SALMON TM GALATM RED GALATM WHITE = COLD GROW Use the Bract Meter to set greenhouse temperatures. Apply just the right amount of heat to meet your ship COLD GROW VARIETIES dates, and not a bit more. Youll reduce heating waste and save 20 percent or more on energy costs. Choose Eckes Cold Grow Varieties: Advent Red, Prestige Early Red, Autumn Red, Use Eckes production tools to stay on track. Track your 鍖ower development rate with the Bract Meter and your plant height with On Target. Both tools are designed to help you stay in control of your poinsettia crop. Red Velveteen Freedom Early Red, White, Pink, Marble, Freedom Red, White, Pink, , Marble, Salmon, Peppermint, Jingle Bells, Jester Red, White, Pink, Marble, Jingle Start tracking up to 49 days before shipping. Put an end to last-minute panicking. With the scienti鍖cally proven Bract Meter, you can be fully con鍖dent that you will 鍖nish your crop at the mid-season peak or whenever you Early Joy Red, Pink, Shimmer Surprise!, Shimmer Pink, Festival Red, White, Pink, need to meet market demands. Rose, Gala Red, White
ECKE BRACTyour energy costs METER Take control of HOW TO USE THE ECKE AVERAGE DAILY TEMPERATURE DAYS TO MARKET* POINSETTIA BRACT METER 1. Set your greenhouse thermostat according 60 F /16 C 49 43 37 32 26 20 14 9 3 to days to market. For example, if you are 62 F /17 C 41 36 32 27 22 17 13 8 3 starting with 49 days to market, you can settle on an average daily temperature of 64 F /18 C 35 31 27 23 19 15 11 7 3 60属F/16属C. However, if you have only 31 days to market, youll need to increase that 66 F /19 C 31 28 24 21 17 14 10 7 3 temperature to 68属F/20属C. Either way, 68 F /20 C 29 26 23 19 16 13 9 6 3 you can realize signi鍖cant energy savings. 2. Monitor plant height with On Target , 70 F /21 C 29 26 22 19 16 12 9 5 2 Eckes easy-to-use online tracking tool. By the start of short days to 鍖rst color, plant height should be near the upper range ADVENT of the window on your tracking curve. Apply a chlormequat chloride plant growth RED regulator as necessary to achieve this height before the start of short days. 3. Monitor 鍖ower rate development with the Bract Meter Compare your crops to . AUTUMN the photos on the Bract Meter. If bract development seems to be proceeding too RED quickly for your 鍖nish date, simply decrease the greenhouse temperature by a degree or two. If bract development is lagging, increase the greenhouse temperature. FREEDOM EARLY RED Ecke varieties grown cool over traditional PRESTIGE programs achieved a EARLY RED savings of 21 percent in an energy ef鍖cient greenhouse! This FREEDOM RED number can be double that in a less ef鍖cient greenhouse. 5% 15% 25% 35% 45% 55% 65% 75% 85% * Days to 鍖ower are illustrative for each 2008 Developed by Jim Faust, BRACT CANOPY COLOR 息 cultivar and temperature. Actual days Clemson University for Paul Ecke Ranch to 鍖ower may vary based on individual greenhouse conditions. W H E R E V E R Y O U G R O W Paul Ecke Ranch P.O. Box 230488, Encinitas, CA 92023-0488 www.ecke.com TM
Saving energy with cold grow poinsettias Get optimum results with Eckes exclusive Poinsettia Bract Meter Technical recommendations backed by years of experience and research are an Ecke tradition. We always provide the science behind our recommendations and the Ecke cold grow program is no different. Our research into effective cold grow techniques has led to the development of a new production tool that can help any grower 鍖nd success when they turn their greenhouse thermostats down and select Eckes energy-ef鍖cient varieties. With the Ecke Poinsettia Bract Meter , you can eliminate guesswork and take control of pro鍖tability! SAVE 20 PERCENT OR MORE ON ENERGY COSTS To evaluate potential energy savings at cooler temperatures, Ecke enlisted help from commercial growers around North America. The support of these growers has helped us demonstrate the risks and bene鍖ts of using lower temperatures for production while quantifying the energy savings that are possible. On average, select Ecke varieties grown colder than traditional programs achieved a savings of 21 percent ADVENTTM RED (PER2804) PPAF in an energy-ef鍖cient greenhouse. This number can be double that in a less ef鍖cient greenhouse. Testing conducted in Europe helped further validate the energy savings potential by comparing poinsettias from all major breeding companies. These tests measured the litres of oil per square meter required at different production regimes. The results speak for themselves! Freedom Early Red required 23 percent less energy than its nearest competitor. Compared to more traditional temperatures, cold-growing Freedom Early Red is nearly 35 percent more fuel-ef鍖cient. This poster was printed on recycled paper with soy-based ink and produced by wind power through a Green-e certi鍖ed program using Renewable Energy Credits.

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Bract Meter Poster

  • 1. 2009 ECKE POINSETTIA BRACT METER TM FROM THE PAUL ECKE R ANCH
  • 2. FREEDOMTM PEPPERMINT (PER16806) PPAF SHIMMERTM SURPRISE! (PER5499) USPP 15,917 Grow beautiful, FREEDOMTM PINK (490 Pink) USPP 8,817 energy-efficient poinsettias FREEDOMTM EARLY WHITE JESTERTM RED SHIMMERTM PINK ADVENTTM RED FESTIVAL WHITE FESTIVAL PINK FREEDOMTM JINGLE BELLS EARLY JOYTM RED EARLY JOYTM PINK FREEDOM EARLY RED TM JESTER WHITE TM JESTER JINGLE TM JESTER PINK TM RED VELVETEEN TM FESTIVAL RED FREEDOM TM RED FREEDOM MARBLE TM PRESTIGE EARLY RED TM FREEDOM EARLY MARBLE TM FREEDOM EARLY PINK TM JESTER MARBLE TM AUTUMN RED TM FESTIVAL ROSE FREEDOM WHITE TM FREEDOM SALMON TM GALATM RED GALATM WHITE = COLD GROW Use the Bract Meter to set greenhouse temperatures. Apply just the right amount of heat to meet your ship COLD GROW VARIETIES dates, and not a bit more. Youll reduce heating waste and save 20 percent or more on energy costs. Choose Eckes Cold Grow Varieties: Advent Red, Prestige Early Red, Autumn Red, Use Eckes production tools to stay on track. Track your 鍖ower development rate with the Bract Meter and your plant height with On Target. Both tools are designed to help you stay in control of your poinsettia crop. Red Velveteen Freedom Early Red, White, Pink, Marble, Freedom Red, White, Pink, , Marble, Salmon, Peppermint, Jingle Bells, Jester Red, White, Pink, Marble, Jingle Start tracking up to 49 days before shipping. Put an end to last-minute panicking. With the scienti鍖cally proven Bract Meter, you can be fully con鍖dent that you will 鍖nish your crop at the mid-season peak or whenever you Early Joy Red, Pink, Shimmer Surprise!, Shimmer Pink, Festival Red, White, Pink, need to meet market demands. Rose, Gala Red, White
  • 3. ECKE BRACTyour energy costs METER Take control of HOW TO USE THE ECKE AVERAGE DAILY TEMPERATURE DAYS TO MARKET* POINSETTIA BRACT METER 1. Set your greenhouse thermostat according 60 F /16 C 49 43 37 32 26 20 14 9 3 to days to market. For example, if you are 62 F /17 C 41 36 32 27 22 17 13 8 3 starting with 49 days to market, you can settle on an average daily temperature of 64 F /18 C 35 31 27 23 19 15 11 7 3 60属F/16属C. However, if you have only 31 days to market, youll need to increase that 66 F /19 C 31 28 24 21 17 14 10 7 3 temperature to 68属F/20属C. Either way, 68 F /20 C 29 26 23 19 16 13 9 6 3 you can realize signi鍖cant energy savings. 2. Monitor plant height with On Target , 70 F /21 C 29 26 22 19 16 12 9 5 2 Eckes easy-to-use online tracking tool. By the start of short days to 鍖rst color, plant height should be near the upper range ADVENT of the window on your tracking curve. Apply a chlormequat chloride plant growth RED regulator as necessary to achieve this height before the start of short days. 3. Monitor 鍖ower rate development with the Bract Meter Compare your crops to . AUTUMN the photos on the Bract Meter. If bract development seems to be proceeding too RED quickly for your 鍖nish date, simply decrease the greenhouse temperature by a degree or two. If bract development is lagging, increase the greenhouse temperature. FREEDOM EARLY RED Ecke varieties grown cool over traditional PRESTIGE programs achieved a EARLY RED savings of 21 percent in an energy ef鍖cient greenhouse! This FREEDOM RED number can be double that in a less ef鍖cient greenhouse. 5% 15% 25% 35% 45% 55% 65% 75% 85% * Days to 鍖ower are illustrative for each 2008 Developed by Jim Faust, BRACT CANOPY COLOR 息 cultivar and temperature. Actual days Clemson University for Paul Ecke Ranch to 鍖ower may vary based on individual greenhouse conditions. W H E R E V E R Y O U G R O W Paul Ecke Ranch P.O. Box 230488, Encinitas, CA 92023-0488 www.ecke.com TM
  • 4. Saving energy with cold grow poinsettias Get optimum results with Eckes exclusive Poinsettia Bract Meter Technical recommendations backed by years of experience and research are an Ecke tradition. We always provide the science behind our recommendations and the Ecke cold grow program is no different. Our research into effective cold grow techniques has led to the development of a new production tool that can help any grower 鍖nd success when they turn their greenhouse thermostats down and select Eckes energy-ef鍖cient varieties. With the Ecke Poinsettia Bract Meter , you can eliminate guesswork and take control of pro鍖tability! SAVE 20 PERCENT OR MORE ON ENERGY COSTS To evaluate potential energy savings at cooler temperatures, Ecke enlisted help from commercial growers around North America. The support of these growers has helped us demonstrate the risks and bene鍖ts of using lower temperatures for production while quantifying the energy savings that are possible. On average, select Ecke varieties grown colder than traditional programs achieved a savings of 21 percent ADVENTTM RED (PER2804) PPAF in an energy-ef鍖cient greenhouse. This number can be double that in a less ef鍖cient greenhouse. Testing conducted in Europe helped further validate the energy savings potential by comparing poinsettias from all major breeding companies. These tests measured the litres of oil per square meter required at different production regimes. The results speak for themselves! Freedom Early Red required 23 percent less energy than its nearest competitor. Compared to more traditional temperatures, cold-growing Freedom Early Red is nearly 35 percent more fuel-ef鍖cient. This poster was printed on recycled paper with soy-based ink and produced by wind power through a Green-e certi鍖ed program using Renewable Energy Credits.
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