Social Media 101 Fall 2013
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This document provides an overview of social media history, popular platforms, and best practices for using social media in higher education. It discusses the origins and growth of platforms like Facebook, Twitter, Instagram, and LinkedIn. Popular networks are examined in more detail, outlining their functionality and how they are used at UK's College of Arts and Sciences. The document concludes by emphasizing the importance of social media policies and outlining tools like Bitly and Hootsuite that can help manage multiple accounts.
Social Media 101 Fall 2013
- 1. SOCIAL MEDIA 101 History, Tools, and the Future Cheyenne Hohman, MLS UK Hive, College of Arts & Sciences
- 2. Remember Facebook before Facebook? A brief history of social media
- 3. Pacific High School Class of 1998
- 4. 2002 2013
- 5. 2003 2013
- 6. 2004 2013
- 7. 2006 2013
- 8. Why do people use this stuff? 100 90 80 70 60 50 40 30 20 10 0 Photo: Ian Munroe Whiting & Williams, 2013 Qualitative Market Research: An International Journal Vol. 16 No. 4, 2013 pp. 362-369
- 10. So, whats out there nowadays? A tale of two zillion websites
- 11. List of social networks with 100 million+ active users Source: Wikipedia
- 13. The Conversation Prism Theres a lot going on.
- 14. How in the world am I supposed to keep track of all this stuff?????!! Photo: Ken Kanouse
- 17. Social Media Policies: UK and A&S The boring (but important) stuff
- 18. UK SOCIAL MEDIA POLICY The same laws, professional expectations, and guidelines for interacting with students, parents, patients, alumni, donors, media, and other University constituents apply. HIPAA, FERPA, etc. Employees are accountable for any institutionally related content they post to social media sites. This regulation applies to all employees and units of the University. Observe: Governing Regulations Administrative Regulations Human Resource Policies and Procedures Ethical Principles and Code of Conduct; Policy Governing Access to and Use of University Information Technology Resources Policy on Discrimination and Harassment. UK HealthCare Code of Ethics Behavioral Standards in Patient Care UK Hospital Policy on Photography and video of patients and employees
- 19. UK SOCIAL MEDIA POLICY Observe Copyright & Intellectual Property laws & regulations Use University Logos as outlined in the Graphic Standards document Dont announce UKs news. Leave that to PR. Know the Terms of Service, privacy policies, etc for each network you use. Tell UK PR when you start an account. Use approved photos & UK logos. Have a strategic plan Link back to UKs websites
- 20. A&S SOCIAL MEDIA POLICY Report new & existing accounts to me for the A&S social media directory. Consult me with questions, requests for training, etc. Name your accounts appropriately. Do not use personal email addresses for authentication.
- 21. PLEASE DO: Proofread. Be factual. Engage others. Mix it up. Be real. Keep track. Plan ahead. Keep it clean. Use your voice. Stay in the loop. Help others. Embrace change.
- 22. PLEASE DONT: Be sarcastic. Post at 4am on Tuesdays. Neglect your account. Overload your followers. Advertise commercial or political campaigns. Speak on behalf of A&S or UK.
- 23. If you. Use Twitter, please tweet @UKarts_sciences or hashtag #ukartsci when appropriate Use Facebook, please share relevant/cool updates from A&S in your own network(s) Use Instagram, please tag @ukartsci or hashtag #ukartsci when appropriate & participate in/promote our contests Use trending #tags from UK and A&S (#seeblue, #blueabroad, #bbn etc)
- 24. PROS Whippersnappers Authenticity Connections Media creativity Technology & information literacy Unprecedented opportunities
- 25. PROS Whippersnappers Authenticity Connections Media creativity Technology & information literacy Unprecedented opportunities & CONS Lack of control Consistency/branding Overwhelming Time & energy Shifting sands Drama ROI
- 26. Networks We Use Make the digital rounds
- 29. FACEBOOK Three primary types of accounts 1. User profiles 2. Pages 3. Groups Billions of users = billions of updates Messaging, games, images, social updates Advertisements
- 33. Facebook Page
- 41. Metrics
- 42. Facebook Group
- 45. Uses of Facebook in Higher Ed Share updates with students, faculty, alumni & community Post & share photos Start or engage in discussions Promote departments, programs, and the College Contests, giveaways, etc
- 48. TWITTER Most popular microblogging platform Millions of tweets sent per day Can include links, photos @ to engage individual accounts # to tag or search 140 character maximum Can send Direct Messages (privately)
- 49. A&S Twitter Page
- 50. A&S on Twitter
- 51. @ interactions
- 52. @ mentions
- 53. # hashtags
- 54. Lists on Twitter Follow specific users/groups of users Removes a lot of irrelevant posts from your feed Easily add & remove accounts
- 59. Using Twitter at Conferences # by or for conference helps attendees find one another Useful for sharing links (shortened, of course) or responding to presenters Use @ and # protocols to connect
- 60. Uses for Twitter in Higher Ed Live-tweet events Tweet pictures of events (via Instagram is ok) Departmental updates Campus events #KWeek13 #UKFUSION #seeblue Answer students questions
- 63. INSTAGRAM Photo sharing platform (square format) Primarily mobile network; must have a smartphone to start an account & post photos from mobile device # & @ protocols like Twitter Embed into Tumblr, Facebook, Twitter, etc
- 64. A&S on Instagram
- 66. Uses of Instagram in Higher Ed Showcase events, campus shots, print materials Post photo booth photos from events Can be a photo repository for Twitter & Facebook No ability to edit after posting, only deletions
- 68. LINKEDIN Professional social network More than 175 million users Post resumes Affiliate with organizations List & search for jobs Less active feed Communication tool
- 70. A&S on Linkedin
- 72. Uses for Linkedin in Higher Ed Connect with students, alumni & faculty Survey/gather info from followers Get input from professionals in your field Encourage seniors & grad students to join
- 74. GOOGLE+ Social network, connected to Gmail accounts Users can: Post photos, status updates, share events Like, comment on, & share statuses of others Use Hangout function for video chat Instant message/text chat with other users
- 75. Personal Profile Page on Google+
- 76. A&S on Google+
- 77. Uses of Google+ in Higher Ed Similar to Facebook Search Engine Optimization Three-column layout has smaller text but is more aesthetically pleasing than Facebook Photo galleries Updates Events
- 78. Tools We Use Simplify and organize your account(s)
- 80. BIT.LY
- 83. HOOTSUITE
- 90. Whats Next? One more 岳鞄庄稼乙
- 93. THANK YOUUUU Get in touch anytime: Jessicah.Hohman@uky.edu OR j.cheyenne.hohman@gmail.com 975 Patterson Office Tower
Editor's Notes
- ----- Meeting Notes (11/20/13 13:53) -----Grumpy Cat and Happy Kitteh - internet "memes"
- ----- Meeting Notes (11/20/13 13:53) -----Facebook was named after Harvard's yearbook. Being socially connected is not new - but the tools we have available to us are varied in ways none of us imagined!
- ----- Meeting Notes (11/20/13 13:53) -----Friendster malaysian