SOS web writing: come scrivere per il web

May 20, 20181 like127 views

Chiara Ugosetti

Prontuario di scrittura digitale per imparare le regole base del web writing.

SCRIVERE PER IL WEB
Leggere su schermo richiede più tempo rispetto alla lettura su
carta. La modalità online preferisce testi semplici e chiari.
Gli utenti inoltre leggono una piccola porzione di tutto ciò che
è presente sulla pagina. Cambia la lunghezza dei testi.
La scrittura per il web è perciò molto diversa da quella
cartacea e i contenuti per il web hanno caratteristiche proprie.

REGOLE DEL WEB WRITING
1. Sii empatico.
Interrogati su ciò che potrebbe interessare al lettore. Scegli
argomenti adatti al tuo pubblico e lo stile adatto al contesto.
2. Sii sincero.
È molto importante raccontare sempre la verità, altrimenti si
rischia di rovinare la propria reputazione online.

REGOLE DEL WEB WRITING
3. Sii breve.
Gli utenti del web sono impazienti. Vai subito al nocciolo della
questione, scrivi testi brevi e non essere ripetitivo. Usa un
linguaggio semplice e conciso.
4. Sii preciso.
Evita errori di ortografia, grammatica e sintassi. Ricorda di
documentarti da fonti attendibili e di verificarle.

REGOLE DEL WEB WRITING
5. Sii originale.
Produci contenuti di qualità e originali. Evita di copiare da altri
siti, è bene elaborare sempre un testo nuovo e inedito.
6. Sii ipertestuale.
I testi online sono caratterizzati dall'ipertestualità, creando una
rete interattiva tra contenuti web. Inserisci link di
approfondimento per creare più livelli di lettura.

REGOLE DEL WEB WRITING
7. Sii essenziale.
Il testo deve risultare leggero nella lettura. Preferisci la forma
verbale attiva rispetto alla passiva. Dividi il testo in più parti,
approfondendo un concetto a paragrafo.
8. Sii evidente.
In un testo devono balzare all'occhio alcuni elementi. Utilizza il
grassetto per evidenziare alcuni concetti chiave. Per fare
ordine e fissare i tratti importanti sfrutta gli elenchi puntati.

informazione più
importante
dettagli
importanti
altre
info
METODO DELLA PIRAMIDE ROVESCIATA

METODO DELLA PIRAMIDE ROVESCIATA
Il metodo della piramide rovesciata consiste nell’iniziare un
testo dalla sua conclusione per poi scendere nel dettaglio
nella prosecuzione del steso stesso.
È adatto al web perché consente al lettore di cogliere il
contenuto di un articolo dalle prime righe e poter decidere in
poco tempo se leggere tutto l’articolo o meno.
È un metodo che viene dalla tradizione giornalistica ed è
opposto a quanto insegnato in ambito accademico dove un
testo viene strutturato con una introduzione, una tesi e infine
una conclusione.

REGOLA DELLE 5 W
Regola principale per scrivere l'incipit di ogni testo.

REVISIONE DEL TESTO
Un metodo semplice e comune per controllare la presenza di
errori è la lettura ad alta voce o la lettura al contrario.
Gli aspetti su cui focalizzarsi sono:
1. chiarezza e struttura delle frasi;
2. ortografia, grammatica e sintassi;
3. la coerenza dello stile;
4. la presenza delle keyword;
5. la correttezza dei link.

REVISIONE DEL TESTO
Mai fidarsi dei propri occhi.
La��mtene��uanma
non��lgege��ongi
ltetera��una��ad��una,
ma��la��paolra��nel��suo
isineme.

IL TITOLO
Deve raccontare da solo l'intera storia.
Meglio evitare giri di parole, sinteticità e concisione sono le
alleate per un titolo chiaro ed esplicito.
La parola chiave deve essere inserita all'inizio del titolo,
rendendo più semplice la comprensibilità dell'articolo e la
tracciabilità su Google.

IL TITOLO
Un buon titolo deve:
1. raccontare l'intera storia;
2. mostrare i benefici della lettura;
3. incuriosire il lettore.

I FORMAT
Ci sono alcune tipologie fisse di articolo:
1. Il post per punti.
"Le 5 regole per una corretta postura da ufficio" oppure "Dieci
vantaggi della corsa all'aria aperta";
2. Le storie.
Professionisti, clienti, testimonial raccontano la propria
esperienza con il CRR.

I FORMAT
Ci sono alcune tipologie fisse di articolo:
3. Le interviste.
4. How to.
"Come prevenire la scogliosi" oppure "Gravidanza, come
alleviare il mal di schiena durante la gestazione".
5. L’articolo di approfondimento.

The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready? Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust. You’ll hear: - The top SEO trends to prioritize in 2024 to achieve long-term success. - Predictions for SGE’s impact, and how to adapt. - What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important). With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates. If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.

Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta

��

Artificial Intelligence, Data and Competition – SCHREPEL – June 2024 OECD dis...OECD Directorate for Financial and Enterprise Affairs

��

This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp. This presentation was uploaded with the author’s consent.

How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp

��

Speaker: Lydia Di Francesco In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.

2024 State of Marketing Report – by HubspotMarius Sescu

��

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

Everything You Need To Know About ChatGPTExpeed Software

��

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Product Design Trends in 2024 | Teenage EngineeringsPixeldarts

��

How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow

��

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork

��

Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

Skeleton Culture CodeSkeleton Technologies

��

Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley

��

PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

Content Methodology: A Best Practices Report (Webinar)contently

��

This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024Albert Qian

��

The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.

Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)

��

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal

��

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summarySpeakerHub

��

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd Clark Boyd

��

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next Tessa Mero

��

The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray

��

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations Rajiv Jayarajah, MAppComm, ACC

��

Introduction to Data ScienceChristy Abraham Joy

��

Time Management & Productivity - Best PracticesVit Horky

��

The six step guide to practical project managementMindGenius

��

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36

��

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools

��

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

SOS web writing: come scrivere per il web

1. Web Writing COME SCRIVERE PER IL WEB

2. SCRIVERE PER IL WEB Leggere su schermo richiede più tempo rispetto alla lettura su carta. La modalità online preferisce testi semplici e chiari. Gli utenti inoltre leggono una piccola porzione di tutto ciò che è presente sulla pagina. Cambia la lunghezza dei testi. La scrittura per il web è perciò molto diversa da quella cartacea e i contenuti per il web hanno caratteristiche proprie.

3. REGOLE DEL WEB WRITING 1. Sii empatico. Interrogati su ciò che potrebbe interessare al lettore. Scegli argomenti adatti al tuo pubblico e lo stile adatto al contesto. 2. Sii sincero. È molto importante raccontare sempre la verità, altrimenti si rischia di rovinare la propria reputazione online.

4. REGOLE DEL WEB WRITING 3. Sii breve. Gli utenti del web sono impazienti. Vai subito al nocciolo della questione, scrivi testi brevi e non essere ripetitivo. Usa un linguaggio semplice e conciso. 4. Sii preciso. Evita errori di ortografia, grammatica e sintassi. Ricorda di documentarti da fonti attendibili e di verificarle.

5. REGOLE DEL WEB WRITING 5. Sii originale. Produci contenuti di qualità e originali. Evita di copiare da altri siti, è bene elaborare sempre un testo nuovo e inedito. 6. Sii ipertestuale. I testi online sono caratterizzati dall'ipertestualità, creando una rete interattiva tra contenuti web. Inserisci link di approfondimento per creare più livelli di lettura.

6. REGOLE DEL WEB WRITING 7. Sii essenziale. Il testo deve risultare leggero nella lettura. Preferisci la forma verbale attiva rispetto alla passiva. Dividi il testo in più parti, approfondendo un concetto a paragrafo. 8. Sii evidente. In un testo devono balzare all'occhio alcuni elementi. Utilizza il grassetto per evidenziare alcuni concetti chiave. Per fare ordine e fissare i tratti importanti sfrutta gli elenchi puntati.

7. informazione più importante dettagli importanti altre info METODO DELLA PIRAMIDE ROVESCIATA

8. METODO DELLA PIRAMIDE ROVESCIATA Il metodo della piramide rovesciata consiste nell’iniziare un testo dalla sua conclusione per poi scendere nel dettaglio nella prosecuzione del steso stesso. È adatto al web perché consente al lettore di cogliere il contenuto di un articolo dalle prime righe e poter decidere in poco tempo se leggere tutto l’articolo o meno. È un metodo che viene dalla tradizione giornalistica ed è opposto a quanto insegnato in ambito accademico dove un testo viene strutturato con una introduzione, una tesi e infine una conclusione.

9. REGOLA DELLE 5 W Regola principale per scrivere l'incipit di ogni testo.

10. REVISIONE DEL TESTO Un metodo semplice e comune per controllare la presenza di errori è la lettura ad alta voce o la lettura al contrario. Gli aspetti su cui focalizzarsi sono: 1. chiarezza e struttura delle frasi; 2. ortografia, grammatica e sintassi; 3. la coerenza dello stile; 4. la presenza delle keyword; 5. la correttezza dei link.

11. REVISIONE DEL TESTO Mai fidarsi dei propri occhi. La��mtene��uanma non��lgege��ongi ltetera��una��ad��una, ma��la��paolra��nel��suo isineme.

12. IL TITOLO Deve raccontare da solo l'intera storia. Meglio evitare giri di parole, sinteticità e concisione sono le alleate per un titolo chiaro ed esplicito. La parola chiave deve essere inserita all'inizio del titolo, rendendo più semplice la comprensibilità dell'articolo e la tracciabilità su Google.

13. IL TITOLO Un buon titolo deve: 1. raccontare l'intera storia; 2. mostrare i benefici della lettura; 3. incuriosire il lettore.

14. I FORMAT Ci sono alcune tipologie fisse di articolo: 1. Il post per punti. "Le 5 regole per una corretta postura da ufficio" oppure "Dieci vantaggi della corsa all'aria aperta"; 2. Le storie. Professionisti, clienti, testimonial raccontano la propria esperienza con il CRR.

15. I FORMAT Ci sono alcune tipologie fisse di articolo: 3. Le interviste. 4. How to. "Come prevenire la scogliosi" oppure "Gravidanza, come alleviare il mal di schiena durante la gestazione". 5. L’articolo di approfondimento.

16. È il tuo turno!

�ݺ�ߣ

SOS web writing: come scrivere per il web

Recommended

More Related Content

Featured (20)

SOS web writing: come scrivere per il web