Pest analysis examines the political, economic, social, and technological factors affecting an industry. It investigates how these factors influence companies operating in that sector. Synergyst's pest analysis tool helps managers and policymakers understand the forces driving their industry and how these factors will impact businesses and the industry overall. The tool provides a sector overview, including the current market, competition, and future prospects, as well as a pest analysis of the political, economic, social, and technological landscape.