LinkedIn Social Media Leadership Forum
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This document discusses social recruitment strategies on LinkedIn. It highlights how companies can use LinkedIn to engage professionals, increase their talent brand reach and engagement, benchmark against peers, and track their talent brand over time. Specific metrics shown include the number of professionals familiar with a company as an employer, interested in the company, following the company, and connecting with employees.
LinkedIn Social Media Leadership Forum
- 1. Managed by: Social recruitment strategies #SMLFRecruit
- 4. Member growth and engagement Relevant Critical and valuable Technology mass products platform of data and services
- 5. Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work
- 7. Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work
- 9. 413,101 followers Like (13,620) Comment (5,712) Share
- 12. Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work
- 15. Identity Insights Everywhere Connect, find, and Be great at what Work wherever our be found you do members work
- 16. Changing the way Companies work. Sell. Market. Recruit.
- 17. Professional Womens Network 83K+ Total Members +32% Brand Consideration +23% Likely to Recommend 2.5X More Engagement than Avg. Matching message to mindset LinkedIn Confidential 息2013 All Rights Reserved 17
- 18. LinkedIn Sales Navigator is the best tool that our sales team has for our social and target account selling initiative. Dennis Dresser VP of Sales/ Americas 25% 15% 20 days Increased leads to opportunities Increased sales reps Decreased average exceeding quota sales cycle LinkedIn Confidential 息2013 18
- 22. How many people dream of working at your company?
- 23. Talent Brand Engagement Talent Brand Reach Talent Brand Engagement How many professionals are familiar with Rolls-Royce as an employer? How many professionals are interested in Rolls-Royce as an employer? 116,299 745,909 Engaging Viewing with jobs Reach profiles Talent Brand employee Following ConnectingResearching with your company your employees company your
- 24. Talent Brand Engagement 116,299 = 745,909 Talent Brand Reach
- 25. Talent Brand Engagement 116,299 Talent Brand Index How attractive Rolls-Royce is = to prospective candidates 745,909 Talent Brand Reach
- 26. Talent Brand Index Benchmark 24% 2 7 PEERS of Airbus 16% 14% BAE Systems 12% 10% 10% Bombardier 8% Aerospace GE Jaguar Land Rover Rolls-Royce Optimized Systems Employer of choice Weaker employer brand and Solutions
- 27. by Job Function by Geographic Location 34% 23% 24% 19% 19% 18% 16% 15% 17% 13% 10%
- 29. Talent Brand Index over time 18% 15% 12% 9% 6% 3% 0% March-12 April-12 May-12 June-12 July-12 August-12
- 30. 827,304 followers 70% of Followers Interested in Career Opportunities
- 31. mobile engineer
- 32. 80% More Likely to Respond to InMails
- 33. Follow company
- 34. chris_brown_uk