Ofcom News Consumption Survey 2018 - CNN Summary
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According to a survey by UK communications regulator Ofcom, CNN leads other TV news sources in key metrics of trustworthiness, accuracy, quality, and impartiality. The survey shows CNN scores higher than other TV news brands on these important measures. Tony Maddox, EVP and Managing Director of CNN International, notes that at a time when professional journalism is important, it is gratifying to see how highly UK audiences rate CNN's reporting and value their work.
Ofcom News Consumption Survey 2018 - CNN Summary
- 1. CNN leads on trust, accuracy, quality and impartiality in UK news survey There is nothing more important to a news organisation than trust, and that trust is earned by delivering high quality, accurate, impartial and informative journalism. At a time when professional journalism is more important than ever, its gratifying to see just how highly UK audiences rate CNNs reporting and how much our viewers value our work. Tony Maddox EVP and Managing Director, CNN International Source: Ofcom News Consumption Survey 2018. The Ofcom Report examines peoples consumption of news across TV, print, radio and online. UK communications regulator Ofcoms new report shows CNN scores higher than any other TV news source on key metrics High quality 82 Trustworthy 78 Impartial 71 Accurate 78 Is important to me personally Unique depth of analysis and content Offers a range of opinions Helps me make up my mind 74 7978 78 And is most highly valued by its viewers Question: To what extent do you think the following statements apply to <BRAND> as a news source? Base: All using each source for news at least weekly 2018 (BBC TV, ITV, Sky News Channel, Channel 4, Channel 5, CNN, Al Jazeera, Euronews) TV remains the most-used platform for news in the UK In an ever-growing and crowded media landscape, TV still engages more audiences for news. Question: Which of the following platforms do you use for news nowadays? Base: All Adults 16+ 79% 64% 44% 40% TV Internet Radio Newspapers