Director of Strategic Planning and Initiatives for a leading residential real estate brokerage company, overseeing 48 offices and over 3400 agents. Responsible for shifting blend from a reliance on traditional marketing to interactive/web, which includes integrating digital, social media and video into company's marketing plans. Strong focus on maintaining budget and fiscal responsibility while increasing reach and strength of the brand.
Maintain market share by retaining top producing agents and helping to grow current business and spur organic growth through recruiting successful competitive agents.
Experienced in direct mail creation and distribution, database compilation and manage...
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