A transformational marketing professional, with more than 20 years鈥� experience driving growth and innovation via multi-channels through integrated consumer marketing strategy, financial forecasting, galvanising key stakeholders and product development. A strong strategist with deep digital, online and CRM expertise evolving the consumer experience and delivering commercial results. Regional and domestic experience, currently leading 14 markets across Asia-Pacific(including Japan and China).
Specialties: Consumer marketing strategy,digital strategy, media, eCommerce, mobile, omni-channel, content strategy, performance marketing, CRM, analytics. Building teams and processes.
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