Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Director of Social Media at Macy's
Industry
Advertising / Marketing / PR
About
Social Media Strategist with over 6 years of experience in both Social/Digital Media and Social Media Content Strategy. I have worked on integrated campaigns for major clients such as Smart Car, Liberty Mutual Insurance, Cadillac, Swiffer, and Dawn. Additionally, I am proficient in social media listening and analytics to discover and surface insights that drive audience development and achieve goals.
I've had the opportunity to wear many hats in my career - Web Development Manager, Community manager, Strategist, and Planner - and these experiences have enabled me to learn about all marketing (Digital, print, TV, out-of-home, in-store) and to be able to integrate all of these into a singl...
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