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Sydney Area, Australia Australia

Copywriter & Strategist

Advertising / Marketing / PR

In business, creativity is the only legal advantage remaining. Marketing plans, business strategy, corporate restructures, these can all be emulated, but creativity is unique. That’s where I come in. In my experience traditional advertising works by building memory, with creativity being the key driver in getting a brand famous, and then remembered when it counts - in a buying situation. I know digital, and understand its ability to foster participation, encourage repeat purchase, and decrease the traditional need of memory building by increasing buying situations. I'm also across new technology and how it enables interaction with a brand pre-purchase which, because attitude follows .