Cirrus 180 day bus plan 9 11
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The document outlines a 90-day and 180-day plan for improving sales and marketing efforts at Cirrus. The 90-day plan focuses on increasing the director's visibility through social media, scheduling promotional programs, and getting customer feedback. The 180-day plan evaluates sales experience, adapts representatives' schedules, advertises referral programs, evaluates European representatives, implements a hunter sales strategy, and creates a 3-year plan considering the new SF50 model.
Cirrus 180 day bus plan 9 11
- 1. DAY 90 VISIBILITY, VISIBILITY, VISIBILITY More initiative on the Directors (Nefs) part Land Directors (Nefs) own accounts Scheduling programs New ways to get prospects' attention Keep continuing to get performance feedback Fine-tuning the personal schedule Show how the airplane will fit the customers needs EX) a cross country business trip
- 2. DAY 180 EVALUATION Sales experience Have adapted to the schedule Advertising Cirrus referral program Evaluate representatives in Europe Implement hunter strategy Create a 3 year plan with the SF50 in mind
Editor's Notes
- At this point we have the knowledge, we know our target audience, and we have the tool the airplane. It is time to show up at airports, arrange events for the customers that have the ability to grow our market. Remember we already know who our target customer is, and now we make the calls to the athletes, brands, etc. to introduce ourselves, the company, and the product. We will have presentations made and perform demo flights. Depending on the customer, we can invite a news team to do a story on that persons interest in Cirrus Aircraft. As Mr. Gary Black has shown me in our recent meeting, it is the most beneficial for the customer to see how well this airplane works for a cross-country flight for business trips, etc. I think by offering to take one of the top tennis players in the world, Fernando Verdasco, for example, to one of his tennis matches in the Cirrus would be a great opportunity for him to see how this plane can factor in to and accommodate his everyday life. By showing the star the product, we are also reaching out to their sponsors, friends, family, and peers, which ultimately can do wonders for Cirrus.
- Six months have passed, sales have increased, and the name of Cirrus is well-known. People are aware of the benefits that we offer and how reliable and safe the product is. It is time to evaluate the various sales centers and determine if further action needs to be taken. Maybe that representative just doesnt have the drive that we are looking for and we can look for someone else in that particular region. Implement strategy of targeting and approaching customer. My 3 year strategy will be based on the transition of Customers from the SR22 to the Vision Jet.