Viral Place Branding
0 likes3,325 views
Presented by Vasily Dubeykovskiy during the 1st Festival of viral creativity EUROVIRAL in Burgas, 7-8 september, 2012
Viral Place Branding
- 1. Viral Place Branding by Vasily Dubeykovskiy Burgas. Bulgaria. September 8th, 2012
- 2. cities, regions and countries are now brands
- 3. Places in globalizing world COMPETITION SPEED IDENTITY For information, Lack of time Finding itself in talents, investors and globality the global world and tourists
- 4. place communication FUNCTIONAL EMOTIONAL
- 6. What is viral? Viral Place Branding Prehistoric place promotion = What landmarks we have
- 7. What is viral? Viral Place Branding Classic place promotion = What unique landmarks we have
- 8. What is viral? Viral Place Branding Place branding = What unique experience you can take
- 9. What is viral? Viral Place Branding Viral Place Branding = What fun unique experience you can take
- 11. Why viral? Viral Place Branding Number of views OR Type of distribution
- 12. Why viral? Viral Place Branding Spontaneous OR Professional
- 13. Why viral? Viral Place Branding Cats, dogs, OR Something new Dart Wader, sex
- 14. Dart WAder in Dobryanka Capital of the kind 舒 亠亶亟亠 于 仂弍礌从亠. 仂弍礌从舒 - 仂仍亳舒 亟仂弍仂
- 16. Viral Place Branding 1 Based on place identity 2 Leveraging place stereotypes 3 Showing unique experience in dynamics
- 18. Contacts Vasily Dubeykovskiy CEO at CityBranding, Russia citybranding.ru brand4city@gmail.com +7 (925) 011-02-54 vk.com/citybranding fb.com/brand4city twitter.com/brandcity citybranding.lj.ru youtube.com/citybrand