Mangement and execution of market research projects, in every phase: writing proposal, definition of methodology, guide and questionnaires design, field coordination, reporting and analysis.
Quantitative e Qualitative Research Techniques applied to the field of marketing and of Company and Brand Image.
Main research and consultancy experience: Evaluation of the effectiveness of Companies communication strategies (on traditional and new media), Company Identity, Brand management and implementation, Brand engagement, Evaluation and Enhancement of employee satisfaction.
Specialties: Semantic Analysis applied to traditional media contents, new media contents, interviews and focus groups 鈥�...
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