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Music video pre production (1)

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Daniel Smith
Daniel Smith

The group chose the song "Dead Side" by the alternative metal band Quad Damage for their music video. They chose this song because one of the members is in Quad Damage, it is the band's most popular track, the lyrics and tone fit well with the video concept, and the band already has a following. Initially they considered using the band's self-titled track and had a different violent concept, but later developed a concept based on a 1980s sci-fi film. The only risk they faced was cables on the floor during filming that could cause tripping, but they mitigated this risk by tidying the cables.

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Music Video Pre-Production
Track Selection We chose the track ‘Dead Side’ by local Alternative Metal band Quad Damage because… # One of the members of our group performs in the band # It’s the band’s most popular track, which in turn could broaden the audience for our music video (from Quad Damage’s library) # The lyrics in the song are symbolic of the same ideology that the concept of our music video portrays # The tone of the music is dark which is also mirrored in the video concept # The band already has a following which helps us with audience feedback – It also promotes the band
Early Brainstorms for Track Selection When selecting a track to create the video around we considered different genres of music that our group members listened to – Ranging from Ambient Music, Hip-Hop, Electronic Music and Heavy Metal. After much discussion, we concluded that we would use Daniel’s (a group member) band Quad Damage for our track and then we had to decide what track to use. Initially we strongly considered using the band’s eponymous track, and had a completely different video concept planned featuring extreme violence. We then discussed it further and thought up a different concept based off a 1980’s sci-fi film which we thought we could do a lot more with in terms of shots and scenes.
TRACK TIMELINE Bridge Eerie Chorus, big, slow and heavy, no riff, no feedback vocals vocals rings out from this as outro point Ending Quiet intro, Verses, leading to chorus, slow soft pre-choruses, calm Guitar solo more guitar with at first but then build compliments intense sample in intensity and bridge riff than from film loudness, screamed previous vocals
RISK ASSESSMENT We did not face many risks in the production of our music video, other than cables on the floor during the recording of the performance shots which we potentially could have tripped over and hurt ourselves, so we tucked them out of the way. Other than that we faced no trouble in regards to health and safety, or even tempted it.
RISK ASSESSMENT We did not face many risks in the production of our music video, other than cables on the floor during the recording of the performance shots which we potentially could have tripped over and hurt ourselves, so we tucked them out of the way. Other than that we faced no trouble in regards to health and safety, or even tempted it.

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Music video pre production (1)

  • 2. Track Selection We chose the track ‘Dead Side’ by local Alternative Metal band Quad Damage because… # One of the members of our group performs in the band # It’s the band’s most popular track, which in turn could broaden the audience for our music video (from Quad Damage’s library) # The lyrics in the song are symbolic of the same ideology that the concept of our music video portrays # The tone of the music is dark which is also mirrored in the video concept # The band already has a following which helps us with audience feedback – It also promotes the band
  • 3. Early Brainstorms for Track Selection When selecting a track to create the video around we considered different genres of music that our group members listened to – Ranging from Ambient Music, Hip-Hop, Electronic Music and Heavy Metal. After much discussion, we concluded that we would use Daniel’s (a group member) band Quad Damage for our track and then we had to decide what track to use. Initially we strongly considered using the band’s eponymous track, and had a completely different video concept planned featuring extreme violence. We then discussed it further and thought up a different concept based off a 1980’s sci-fi film which we thought we could do a lot more with in terms of shots and scenes.
  • 4. TRACK TIMELINE Bridge Eerie Chorus, big, slow and heavy, no riff, no feedback vocals vocals rings out from this as outro point Ending Quiet intro, Verses, leading to chorus, slow soft pre-choruses, calm Guitar solo more guitar with at first but then build compliments intense sample in intensity and bridge riff than from film loudness, screamed previous vocals
  • 5. RISK ASSESSMENT We did not face many risks in the production of our music video, other than cables on the floor during the recording of the performance shots which we potentially could have tripped over and hurt ourselves, so we tucked them out of the way. Other than that we faced no trouble in regards to health and safety, or even tempted it.
  • 6. RISK ASSESSMENT We did not face many risks in the production of our music video, other than cables on the floor during the recording of the performance shots which we potentially could have tripped over and hurt ourselves, so we tucked them out of the way. Other than that we faced no trouble in regards to health and safety, or even tempted it.