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ColletteLux

Collette Lux

Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Director of Marketing
Industry
Advertising / Marketing / PR
About
Directly reporting to the Director of External Relations, advising on the best strategies to target the most talented students from the UK and around the world, at all levels of study (UG, PGT and PGR), across Arts & Sciences as well as Health Schools. Results: • Within 18 months increased applications across UG and PGT + 13% against industry decline inc +20% Overseas; • Reviewed all market activity leading to new recruitment offices opening in USA, India and China and withdrawal from 15 lesser markets; • Redesigned new programme development to bring more-market driven approach whilst preserving academic integrity; • Advised on online learning and MOOC strategy; • Re-organi...
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