Establishing short and long term strategic online marketing.
Analyzing the organization’s and division’s needs.
Researching and monitoring online marketing opportunities.
Monitoring the competitions’ online marketing strategies.
Evaluating research and adjusting online marketing strategy accordingly.
Reviewing analytics and return on investment reports to determine necessary changes.
Recommending and preparing online strategic marketing plans at the global and local level to increase traffic and sales.
Planning and overseeing online marketing plans through search engines, paid search campaigns, email marketing, mobile marketing, and display advertisements