ºÝºÝߣ

London, United Kingdom United Kingdom

Head of Marketing

Advertising / Marketing / PR

Global strategy development, management and coordination of the marketing team & partners. Definition of the overall digital marketing strategy: • Creation and implementation of the annual marketing plan on all supports (Digital, TV, Radio, Print, Mobile supports): o Benchmark / Positioning study / Tactic / Forecasted the P&L / Calendar o Google Analytics Premium, Nielsen (measure of brand awareness), Surveys Proven track record of successful development, implementation, recruitment and definition of routes-to-market of new business propositions within larger organisations: • PPC: Setup & development of Google AdWords acquisition strategy • Retargeting: Setup a retention strate...