Global strategy development, management and coordination of the marketing team & partners.
Definition of the overall digital marketing strategy:
鈥� Creation and implementation of the annual marketing plan on all supports (Digital, TV, Radio, Print, Mobile supports):
o Benchmark / Positioning study / Tactic / Forecasted the P&L / Calendar
o Google Analytics Premium, Nielsen (measure of brand awareness), Surveys
Proven track record of successful development, implementation, recruitment and definition of routes-to-market of new business propositions within larger organisations:
鈥� PPC: Setup & development of Google AdWords acquisition strategy
鈥� Retargeting: Setup a retention strate...
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