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P O R T F O L I O
H I G H L I G H T S F R O M 2 0 0 9 - 2 0 1 9
C O R I E L L E H E A T H L A A S P E R E

I built this global e-commerce marketplace in 2014 and it now features
products and stories from over 850 women makers in over 36 countries. A
portion of sales from the marketplace benefit liftUPlift Worldwide 501(c)3.
lif t U Plif t.com Pages 8 - 1 3
I combine my expertise in business development, integrated marketing and
strategic public relations to help startups and small businesses grow.
Consulting
I am an extremely passionate and skilled entrepreneur with over 10-years of
experience successfully managing projects, teams and businesses.
A bout Me
CONTENTS
P a g e 1
I co-founded this nonprofit on a mission to prevent sexual violence and
empower allies worldwide to create safe and inclusive communities.
Funded three times by U.S. State Department for international programs.
liftUPlift Worldw ide 501(c)3 Pages 3 - 7
Pages 14 - 17
Page 2
My portfolio highlights are arranged by company to align with my resume.

I recently sold my business, which makes this the right time
to relocate to North Carolina for warmer weather and great
opportunities for my husband, an architect on a mission to
develop quality, affordable housing. I aim to join and help
grow a company or nonprofit in the Triangle Area where I
can contribute and build my expertise in:
? Entrepreneurship and business development
? Integrated marketing and PR
? International exchange
NEXT STEP
IL?NC
I am inspired by the positive power of business. I have
built two successful businesses and a nonprofit, and for
10-years as a consultant and alliance builder, I have
helped hundreds of startups and small businesses grow.
I am highly entrepreneurial and love starting and building
something new. Whether I’m launching a new program,
partnership or business, I have a knack for bringing
diverse and talented people together to form powerful
teams and make positive impact.
I earned my Master’s in Strategic Public Relations at the
University of Southern California, and I hold Bachelors’
degrees in Sociology, Psychology and Global Studies
from Lehigh University.
Resume at www.linkedin.com/in/CorielleHeath
Corielle Heath Laaspere
Positivity is my super power!
P a g e 2

Achievements
My Role
I co-founded liftUPlift Worldwide in 2014, an international non-profit that works
with companies, campuses and communities to prevent sexual violence. As
President, I lead our Board of Directors, secure funds and grants, and facilitate
trainings that have empowered over 5,000 people to recognize early warnings
and intervene safely and effectively to stop assault, harassment and abuse.
About the Company
liftUPlift Worldwide 501(c)3
P a g e 3
? Public Speaking
? Program Facilitation
? Employee Trainings
? Fundraising and Grant Writing
? Non-Profit Board Leadership
? Volunteer and Sponsor Management
? Event Planning and Coordination
? Completed 120-hours of training to become certified
Sexual Violence Prevention Educator (2009-2011)
? Grant from Chicago Foundation for Women to host first
ever Sexual Assault Prevention Week in Chicago (2017)
? Grant from U.S. State Department to draft International
Standards for Socially Responsible Businesses (2018)
? Grant from U.S. State Department to develop and host
anti-trafficking training programs in Peru (2019)

PROGRAM DEVELOPMENT
AND FACILITATION
I create and facilitate educational programs
tailored to each group’s needs and culture.
I continually learn and improve our program
content and activities to help audiences engage
with our empowering lessons tackling sensitive
subject matter. (Read what I learned in Russia)
Developed and facilitated dozens of custom
training programs lasting 30-minutes to 3-hours
Developed online training program
for workplaces
Trained additional facilitators
P a g e 4

EMPLOYEE TRAININGS
P a g e 5
FOLLOW-UP CONSULTATIONSCUSTOMIZED ASSESSMENT POLICY EVALUATION EMPLOYEE TRAINING
Next, I help ensure that their
anti-harassment policy is
comprehensive and effective, and
I incorporate their policies and
values into my training content.
I provide a 2-hour Bystander
Intervention training for Managers
and employees that is highly
interactive, inspiring and effective.
After training, I provide 1-hour of
complimentary consulting, and if
needed, clients can hire us to help
respond to and investigate reports
of harassment.
First, I meet in person with owners
and HR Directors to answer their
questions and discuss their goals.

FUNDRAISING AND GRANTS
I know it’s important to give donors and
sponsors not just thanks, but also recognition
and more opportunities to get involved.
I’ve raised funds for liftUPlift Worldwide via:
Writing for grants
Ticketed events + auctions and raffles
Fee-based services for businesses
P a g e 6
Transactions in our marketplace and
other retail partnerships
Sales of branded merchandise

P a g e 7
Testimonial: Adapting to the Audience
“She broke this ‘wall,’ and we discussed issues from equal pay to sexual harassment in
a workplace and ways to navigate them.
“We got stellar reviews for Corielle’s speech, and she went the extra mile by talking to
participants who approached her and providing tailored advice.”
- Danara Buvaeva, Russian Business Leader and Diplomat
“We invited Corielle to host a workplace gender equality workshop at IBM in Moscow in
2017. Being Russian and knowing our mentality, I was initially skeptical on the success
of this lecture due to “keep silent” culture of Russian women. But I was surprised how
Corielle felt the audience and adapted her speech by sitting in the audience and telling
engaging, relatable stories, so IBM women started sharing their experiences.
SPEAKING

Achievements
My Role
I founded liftUPlift.com in 2014. It is a global marketplace that has
showcased products and stories from over 850 women-owned
businesses in more than 36 countries. A percentage of all
transactions benefit my nonprofit, liftUPlift Worldwide 501(c)3.
About the Company
liftUPlift.com
P a g e 8
? Founder
? Team Building
? Project Management
? Marketing and PR
? Web Design and Development
? Networking and Partnerships
? Event Organizing
? Creative Director
? Launched multi-seller e-commerce platform (2015)
? Opened a showroom in Chicago (2016)
? U.S. State Department grant to host a conference
for women entrepreneurs in Moscow (2017)
? U.S. State Department grant to make a documentary
film with native women makers in Peru (2019)

WEB DESIGN & DEVELOPMENT
E-commerce design and innovations
inspired by market research -
To optimize the site’s look and feel for our
target user, I gathered and analyzed surveys
from over 550 women who shop or sell online.
Raised $10,000 through crowdfunding for
initial design and development
Led remote team of world-class
web designers and developers
Built e-commerce marketplace using
WooCommerce and PayPal
P a g e 9

P a g e 1 0
Building the Alliance
“liftUPlift does the difficult, important work of finding and vetting women who are running
businesses, selling services and creating products that are worth our time and money, in
a moment when a lot of us want to make sure our spending lines up with our values. I
also love learning stories of women following their dreams and living out their truths,
which liftUPlift does a fantastic job of highlighting.”
- Heidi Stevens, Chicago Tribune
Networking and community building are two of my greatest strengths, so once I built the
liftUPlift marketplace, I focused on building our Alliance of women-owned businesses. A
few proven tactics included nurturing relationships that led to B2B referrals, hosting and
attending events for women entrepreneurs, and creating member benefits such as
exclusive discounts on products and services from fellow members.
NETWORKING & MEMBER RECRUITMENT

P a g e 3
LACEY MCLAUGHLIN, Founder of The Boss Lady Retreat, liftUPlift Alliance Member since 2017
“liftUPlift has done so much to support the Boss Lady Retreat and get my event in front of
media and a national audience. It makes a WORLD of difference when someone has your
back, and I can’t say enough about this amazing Alliance and what they do for their members!”
TERRI BRAX, Founder of Teacher Care, liftUPlift Alliance Member since 2014
“liftUPlift is an ideal platform for women to learn, connect, and be supported, and I have
learned so much from being aligned with the liftUPlift team. I support all that Corielle
does because her character is gold, and liftUPlift is making the world a better place!”
MEMBER FEEDBACK

EVENTS
I have extensive experience designing and coordinating events of all sizes
for liftUPlift that successfully generated revenue, visibility and network
growth, while advancing our mission to elevate women makers.
Top Skill: Recruiting and coordinating sponsors, partners and volunteers.
P a g e 1 2

P a g e 1 3
EVENT SPOTLIGHTS
LIFTUPLIFT PHOTOSHOOTS - Various Cities
It is easier to find stock images of pregnant women
eating salad than stock images of diverse women
working together, so we created imagery for liftUPlift.com
by hosting photoshoots with real women entrepreneurs.
We generated revenue from ticket sales, and participants
got headshots and the opportunity to show off their
products in our stock photos.
U.S + RUSSIA WOMEN4WOMEN CONFERENCE - Moscow
With a grant from the U.S. State Department, I hosted a
conference for women entrepreneurs in Moscow. With
strong partners and sponsors, we hosted a two-day
event for 180 people on a $400 budget, featuring guest
speakers and workshops on Day 1, and speed-mentoring
sessions on Day 2. Attendees gave very positive
feedback, and we gained over 50 new Alliance members!
LIFTUPLIFT ALLY AWARDS – Chicago
This annual gala is a fundraiser for liftUPlift Worldwide,
and it honors Chicago’s greatest champions of women.
While raising funds, it also positions us as a focal point in
our local women’s movement by connecting our Allies in
media, business, and nonprofit organizations. Plus, we
get great PR by partnering with Chicago Woman
magazine to publish interviews with our Honorees.

Proficiencies
My Role
My first consulting job was in 2009 for a magazine called In Rome Now. I started as
an intern for the magazine’s editors while studying abroad in Rome, and for my final
project, I presented a strategic plan for increasing revenue from ad placements. I
was surprised and thrilled when they immediately hired me to create ad sales decks
and build a new marketing tool with Google Maps, as proposed in my strategic plan.
Combining my skills as a strategist, marketer and entrepreneur in the 10-years
since, I’ve helped many more startups and small businesses grow.
About the Company
Consulting
P a g e 1 4
? Client & Project Management
? Strategic Planning
? HTML5, CSS, PHP, Wordpress custom configurations
? PayPal for Business, Square, Stripe, WooCommerce
? Project Management: Asana, Basecamp, Clubhouse, Trello, Slack, InVision
? Creative: Adobe Suite, Microsoft Suite, MovieMaker, iMovie, Canva
? Marketing: Adwords and Analytics, Buffer, Hootsuite, Constant Contact, Salesforce,
MailChimp, Eventbrite, Meetups, TypeForm and others
? Integrated Marketing
? Custom Web Development

STRATEGIC PLANNING
Process Overview:
Meet with leadership to discuss background,
goals, challenges and opportunities
Market Research & SWOT Analysis
P a g e 1 5
Define measurable objectives and methods
for evaluation & improvement
Outline strategies & tactics on timeline with budget
Identify target audiences & key messages
I help startups understand their strengths,
weaknesses, opportunities, and challenges
and optimize their strategies for growth.

INTEGRATED MARKETING & PR
My Expertise:
Events and strategic partnerships
Website development
P a g e 1 6
Content marketing and SEO
PPC and remarketing campaigns
I help clients increase their revenue by
building positive brand recognition and
capturing leads and sales at every opportunity.
Press and blog coverage
Social media marketing
Click to view my latest website project!

P a g e 1 7
PR, Partnerships and Empowering Women in Tech
Creating Talent is a social responsibility program I launched in partnership with the
Illinois Governor’s Office and the YWCA Chicago, which provides a 1-year GeneXus
license and app development training to women who want to build tech careers. We
generated publicity and built brand equity by launching the training program, which
continues to empower women and graduates 50-60 new GeneXus users each year.
GeneXus is a great tool for building custom apps. It’s a multinational company based in
Montevideo, Uruguay, with most customers concentrated in Latin America, Europe and
Asia. I was hired by their US headquarters in Chicago to help build their brand in the
U.S. After I developed a strategic plan, I spent a year working with them as my full-time
client, leading a multifaceted web, marketing and PR department.
CASE STUDY: CREATING TALENT

L E T ’ S C H AT !
G E T I N T O U C H :
C O R I E L L E @ L I F T U P L I F T . C O M
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Corielle Heath Laaspere Portfolio 2009-2019

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