The document discusses 3 scenarios and levels of a core business and new enterprise. It also asks about what is on a menu today, the type of car someone drives, and the main challenge of thinking outside the box.
http://www.flickr.com/photos/mgdtgd/134803926/ Creative Commons – Attribution Share Alike License everyone's idle Alchemy (www.wikipedia.org) The common perception of alchemists is that they were pseudo-scientists , who attempted to turn lead into gold, believing that the universe was composed of the four elements of earth, water, fire, air, and spent most of their time concocting miraculous remedies , poisons, and magic potions. Most alchemists were well-meaning and intelligent men and distinguished scientists, such as Isaac Newton and Robert Boyle . These innovators attempted to explore the nature of chemical substances and processes. They had to rely on experimentation , traditional know-how , rules of thumb and speculative thought in their attempts to uncover the mysteries of the physical universe . At the same time, it was clear to the alchemists that "something" was generally being conserved in chemical processes, even in the most dramatic changes of physical state and appearance; that is, that substances contained some "principles" that could be hidden under many outer forms, and revealed by proper manipulation. Throughout the history of the discipline, alchemists struggled to understand the nature of these principles, and find some order and sense in the results of their chemical experiments—which were often undermined by impure or poorly characterized reagents, the lack of quantitative measurements, and confusing and inconsistent nomenclature.
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