Hi #MoreFestivals presentation for #Twitter4Brands in Amsterdam (by Hi & Fresh Bridge)
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Hi #MoreFestivals presentation for #Twitter4Brands in Amsterdam by Hi & Fresh Bridge. Evaluation of different Twitter advertising possibilities and Twitter Cards. First campaign with Vine advertising on Twitter in The Netherlands. #advertising #Engagement #Impressions #Engagement Rate #Twitter #Vine #Youtube #Visuals #Twitpic #Whitelisted
Hi #MoreFestivals presentation for #Twitter4Brands in Amsterdam (by Hi & Fresh Bridge)
- 1. Sanneke Boesveldt - Hi @SannieRocks | 06-27054162 Roderick Cremers - Fresh Bridge @Cremers | 06-51821045 #Twitter4brands Online & Social Activatie
- 4. Sympathieke en spraakmakende en toegevoegde waarde voor jongeren tijdens de zomer buiten en online DOEL FESTIVAL ACTIVATIES
- 5. Hi FESTIVAL BELEVING Hi Plug & Play Gratis WiFi Opladen van je telefoon Festigram & Batterij loterij Festivalkaarten winnen
- 8. ACTIVATIE FLOW PREROLLS TWITTER FACEBOOK MOBILE ADS CONTENT PARTNERS Hi.NL/MOREFESTIVALS VIDEO APP YOUTUBE Hi.NL/MOREFESTIVALS SOCIAL
- 11. > 160.000 VIEWS
- 12. > 160.000 VIEWS
- 13. TWITTER IN FASES INGEZET 1. Promoted Tweets Trend / #Hashtag laden 2. Promoted Trend Awareness piek 3. Promoted Tweets Vast houden trend / #hashtag
- 14. 28 april 19 mei 9 juni 30 juni 21 juli 17 aug PLANNING TWITTER Promoted Tweets Promoted Trend Promoted Tweets Promoted Tweets Promoted Tweets Promoted Tweets
- 15. ALLES INGEZET QUA MOGELIJKHEDEN OP TWITTER
- 16. Impressions overall: > 4,1 mln Impressions Trend: > 2,5 mln Impressions Tweet > 1,6 mln Engagement Rate tweets: 6,85 % Earned impressions > 1,67 mln Word of Mouth Value > 150.000 STAND OP TWITTER TOT NU TOE..
- 17. 26,7 % 16 % 14,9 % Engagement Engagement Engagement BEST PERFORMING TWEETS
- 19. ENGAGEMENT RATES 7,8 % 13,6 % 4,5 % 7,8 % Visuals (Hi branded) Visuals (less branded) Vine (Hi branded) Vine (less branded)
- 20. 1,1 % 2,4 % 1,3 % 10 % Youtube App Cards Website Clicks Whitelisted Tweets ENGAGEMENT RATES
- 21. LESSONS LEARNED Promoted Trend later inzetten Boodschappen simpel houden - 1 Call To Action Content bepalend voor Engagement Inzet van Visual en Vine verhoogt Engagement Content onderdeel media budget
- 22. BEDANKT!