Cynthya Peranandam is a Principal Consultant for the IBM Center for Applied Insights, providing data-driven thought leadership to foster strategic conversations. Previously, she led marketing strategy for IBM Social Business solutions and IBM鈥檚 private cloud platform. Cynthya has worked with clients across the digital spectrum, and has driven adoption and commercialization of emerging technology through IBM's early-adopter program. She is the author of numerous blogs and reports about business and technology.
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