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Greater Boston Area United States

Director of Behavioral Science at Sentient Decision Science

Education

I help the world's most successful organizations better understand human needs, desires, preferences, goals and decision making processes, going beyond traditional research methods to discover these motivations even when people are unable to articulate them themselves. I bring to the study of human behavior in real-world contexts a deep understanding of the neural bases of motivated behavior and navigation in freely-moving organisms in open environments (aka Shopping), experimental and personal psychology, and a broad range of technical, methodological, theoretical and statistical experience and expertise. The recipient of four competitive federally-funded awards (from NSF and three bran...