Social media framework template
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This document provides a framework for a social media plan for an organization. It includes sections on the organization's mission and values, communication objectives aligned with strategic goals, key audiences and messages, planned social media platforms and activities, and aligning social media with other communication channels. The objectives are to be succinct and measurable. The plan identifies audience segments, their motivations, and tailored messaging for key life events. It outlines activities for broadcast, engagement, and promotional social media use, as well as monitoring across platforms.
Social media framework template
- 1. Club / Organisation Name Social Media Framework Date for life of plan VERSION Prepared by Approved by
- 2. The Strategic Context for Communication at OUR ORGANISATION All of our communication activity supports our strategic direction. It also encompasses what the club would call its brand. MISSION Insert Here CLUB VALUES Organisational Structure xxx GOALS xxx xxx Board Social Club xxx xxx xxx EO Stakeholders xxx xxx Admin xxx xxx xxx Operations Coaching Sponsors We will know we have achieved these when: Assistant Coach Player admin Skills Coach xxx Managers Fitness Coach Medical Reserves Coach xxx Officials U/18 Coach Volunteers 3rds Coach xxx Womens Coach Players xxx xxx
- 3. What are our Communication Objectives Communication Objectives are a definition of how you think communication will support your strategic goals. They must be succinct and measurable Objectives in terms of Goal 1 Measure xxx Objectives in terms of Goal 2 Measure xxx Objectives in terms of Goal 3 Measure xxx Objectives in terms of Goal 4 Measure xxx
- 4. Audiences and Key Messages What are our audience segments What is their motivation (may be multiple) 1. xx 1. xx 2. xx 2. xx 3. xx 3. xx 4. xx 4. xx 5. xx 5. xx Which segments do we want to concentrate our effort on: What are the key life events that they move through and messages at each event?
- 5. Social Media Usage Which Social Media Platforms do we choose to utilise and what activities will occur? Broadcast (content we broadcast and do not expect a response to) Platforms Activity Timing Connect (content we deliver in order to engage the audience and get a response) Platforms Activity Timing Promote (commercial but not always financial) Platforms Activity Timing Monitor Platforms Activity Timing
- 6. Broader Channel Strategy We have identified our Social Media platforms but we need to align this with our existing channels to ensure consistency and effective use of resources: Objective Existing Channel Social Channel Interaction / alignment Resource