Marketing pp
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This document discusses focusing marketing efforts on customers. It emphasizes understanding who customers are through market segmentation and different types of primary and secondary research, both quantitative and qualitative. Keys to success are putting customers first, properly segmenting the market, and conducting the right research.
Marketing pp
- 1. Marketing for SuccessFocusing on the CustomerDamon Fico
- 2. Customer Driven Who is our Customer?Market SegmentationTypes of Market Research
- 6. Types of Research Cont.QuantitativeFactualGraphsTablesChartsQualitativeLikesDislikesFeelingsBeliefs
- 7. Keys for SuccessCustomer firstSegmentationProper Research