I knew when I was fourteen that I wanted to be a designer. When my friends all headed off to university I headed off to my first job interview and landed my first job - as a junior designer and I have never looked back since.
I spent the next 15 years working in and around London for various different agencies,
working my way up through the ranks, from junior to senior designer, from to art director - to assistant creative director, working with some great creative directors along the way. It was at one of these agencies that I met my wife-to-be Christina.
I spent my last two years in London as a freelance AD before, in 2010, we sold up and moved, with our two young children, to Sweden...
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