I'm a startup co-founder, trusted advisor and bestselling author on reputation management, digital marketing, and social media customer service. As an early member of Google’s global communications team I led the launch of products in North America, EMEA, and Asia Pacific, and edited the Google Zeitgeist weekly research report featured in over 40 markets worldwide. I'm now CMO and co-founder of Selectivor, a startup that helps people create and share their food preferences. I'm also on the consulting team at Convince & Convert, a digital-marketing and customer-experience strategy firm serving organizations such as the United Nations, Comcast and Hilton Hotels.