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Dallas/Fort Worth Area United States

Anthropologist & Behavioral Marketer

Advertising / Marketing / PR

My approach: simple, honest, straightforward. As the Voice of the Consumer, I presented critical analyses of market trends and customer needs, enabling the definition of competitive strategies that grew revenue and market share. I constructed and led research programs to provide strategic vision and tactical alignment for market creation, expansion and product development. Recognized for my analytical skills and ability to “read” the customer in the context of behavioral, social and economic trends, I challenged the status quo to produce results. Easy to work with and a strong team player, I communicate well with Board members, executives, staff, and consumers. I am a noted speaker,...