I was born in Milan in August 1963 and I took my degree in International Economy and Politics at Università Cattolica.
After some professional experiences in the industries of marketing and strategy, in 1993 I joined M&T, which is based in Milan. I aimed at dealing with the consumer insight and the consumer strategy for retailing and brands. Among my clients, the top Italian and International retailers and manufactures wish to understand both trends in consumer environment and consequences of designing success retail environments.
My business activity deals with sociology, retail design and consultancy, on the basis of serious market research knowledge and methodology.
I am lecturer i..