It’s a noisy world. We are bombarded with marketing messages every day. To build product and corporate awareness you have to engage with your customers and tell a story that they will stop and listen to. You need to think about PR from the customer’s point of view. What are they interested in? What message is going to make them stop in their tracks and pay attention to your company? The best way to do that is to create PR campaigns that don’t just focus on features and specs, but what makes you truly unique and different from everyone else. I have over 20 years of experience in managing internal and external communications for global brands including Alfresco, Xerox and Visioneer. I can ...