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Your Social Media Eco-System

Octopus & Son Social Media Inc.
Octopus & Son Social Media Inc.

鐃With so many pieces of your online presence out there, social media can seem like an ocean to many. Thats why we created this simple eco-system map. There are, of course, many other pieces you can add to your online presence, but this is a good foundation to start with.

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YOUR ECO SYSTEM SOCIAL MEDIA How does it all 鍖t together?
With so many pieces of your online presence out there, social media can seem like an ocean to many. Thats why we created this simple eco-system map. There are of course, many other pieces you can add to your online presence, but this is a good foundation to start with.
The Heart of your presence WEBSITE Youve just 鍖nished your website. 120 hours & thousands of dollars later and it looks great! So now what? Now you need to tell the world about it, so how exactly do you go about doing that? You need little birds to spread the word, you need some social media to connect you with your audience, to help build your community. The Heart of Your Presence
The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA The Social Media Eco-System
There are many reasons your business needs a blog, but none are more valid than the fact it builds your authority. By creating content to share, you help generate traf鍖c to your site. This in turn helps your standing with Google by providing consistent fresh content for it to recognize. Simple put, your blog is the air of your eco-system Showcase Your Expertise Show your expertise BLOG
The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG The Social Media Eco-System
The purpose of a white paper is to promote a certain product, service, technology or methodology to in鍖uence prospective customers' decisions. We do this by providing factual information minus marketing 鍖uff. By offering your expertise in exchange for a prospects email address, we continue to feed the eco-system, adding to our email list and creating valuable content we can continue to use, something we colloquially refer to as Evergreen content. Evergreen Content for Emails Whitepapers for Emails LANDING PAGE
The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG Whitepapers for Emails LANDING PAGE The Social Media Eco-System
A newsletter is a great way to keep in touch with your prospects. Its a marketing tool that your customers actually signed up for, so obviously they want to see it. This is where you can share important updates, promotions etc.. to once again provide information that positions you as an expert in your 鍖eld. This of course builds a level of trust and loyalty with your customers. All in all, its a win-win. Email Subscribers Monthly Subscriptions NEWSLETTER
The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG Whitepapers for Emails LANDING PAGEMonthly Subscriptions NEWSLETTER The Social Media Eco-System
Youve just finished your website, 120 hours later and it looks great! So now what? Now you need to tell the world about it, so how exactly do you go about doing that? You need little birds to spread the word, you need some social media to connect with your audience, to help build your community. The Heart of Your Presence Messenger Birds The 5 strongest reason behind creating a social media presence are the following: 1. Brand Awareness - Developing influence in your community. 2. Audience Cultivation - Build a community that willingly advocates on your behalf. 3. Engagement - Build strong relationships by embedding yourself into relevant conversations. 4. Drive Traffic - Spread your message to new and diverse crowds and brings visitors to you. 5. Lead Generation - By becoming an influencer in your community, you build direct relationship which in turn win over prospects. There are many reasons your business needs a blog, but none are more valid than the fact it builds your authority by creating content to share, generates traffic to your site and helps your standing with Google by providing consistent fresh content for it to recognize. Simple put, your blog is the air of your eco-system Showcase your Expertise Show your expertise BLOG The Heart of your presence WEBSITE A newsletter is a great way to keep in touch with your prospects. Its a marketing tool that your customers actually signed up for, so obviously they want to see it. This is where you can share importants updates about your business, to once again provide information that positions you as an expert in your field, and of course, builds a level of trust and loyalty with your customers. All in all, its a win-win. Monthly Subscriptions Monthly Subscriptions NEWSLETTER The purpose of a white paper is to promote a certain product, service, technology or methodology to influence prospective customers' decisions. We do this by providing factual information minus marketing fluff. By offering your expertise in exchange for a prospects email address, we continue to feed the eco-system, adding to our subscribers list and creating valuable content. Whitepapers for Emails Whitepapers for Emails LANDING PAGE Audience, Engagement & Leads SOCIAL MEDIA The Social Media Eco-SystemThe infographic below is meant to provide a visual representation of what your social media marketing presence generally looks like. There are more components, however this can be viewed as a foundation.
www.octopusandson.com info@octopusandson.com

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Your Social Media Eco-System

  • 2. With so many pieces of your online presence out there, social media can seem like an ocean to many. Thats why we created this simple eco-system map. There are of course, many other pieces you can add to your online presence, but this is a good foundation to start with.
  • 3. The Heart of your presence WEBSITE Youve just 鍖nished your website. 120 hours & thousands of dollars later and it looks great! So now what? Now you need to tell the world about it, so how exactly do you go about doing that? You need little birds to spread the word, you need some social media to connect you with your audience, to help build your community. The Heart of Your Presence
  • 4. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA The Social Media Eco-System
  • 5. There are many reasons your business needs a blog, but none are more valid than the fact it builds your authority. By creating content to share, you help generate traf鍖c to your site. This in turn helps your standing with Google by providing consistent fresh content for it to recognize. Simple put, your blog is the air of your eco-system Showcase Your Expertise Show your expertise BLOG
  • 6. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG The Social Media Eco-System
  • 7. The purpose of a white paper is to promote a certain product, service, technology or methodology to in鍖uence prospective customers' decisions. We do this by providing factual information minus marketing 鍖uff. By offering your expertise in exchange for a prospects email address, we continue to feed the eco-system, adding to our email list and creating valuable content we can continue to use, something we colloquially refer to as Evergreen content. Evergreen Content for Emails Whitepapers for Emails LANDING PAGE
  • 8. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG Whitepapers for Emails LANDING PAGE The Social Media Eco-System
  • 9. A newsletter is a great way to keep in touch with your prospects. Its a marketing tool that your customers actually signed up for, so obviously they want to see it. This is where you can share important updates, promotions etc.. to once again provide information that positions you as an expert in your 鍖eld. This of course builds a level of trust and loyalty with your customers. All in all, its a win-win. Email Subscribers Monthly Subscriptions NEWSLETTER
  • 10. The Heart of your presence WEBSITE Audience, Engagement & Leads SOCIAL MEDIA Show your expertise BLOG Whitepapers for Emails LANDING PAGEMonthly Subscriptions NEWSLETTER The Social Media Eco-System
  • 11. Youve just finished your website, 120 hours later and it looks great! So now what? Now you need to tell the world about it, so how exactly do you go about doing that? You need little birds to spread the word, you need some social media to connect with your audience, to help build your community. The Heart of Your Presence Messenger Birds The 5 strongest reason behind creating a social media presence are the following: 1. Brand Awareness - Developing influence in your community. 2. Audience Cultivation - Build a community that willingly advocates on your behalf. 3. Engagement - Build strong relationships by embedding yourself into relevant conversations. 4. Drive Traffic - Spread your message to new and diverse crowds and brings visitors to you. 5. Lead Generation - By becoming an influencer in your community, you build direct relationship which in turn win over prospects. There are many reasons your business needs a blog, but none are more valid than the fact it builds your authority by creating content to share, generates traffic to your site and helps your standing with Google by providing consistent fresh content for it to recognize. Simple put, your blog is the air of your eco-system Showcase your Expertise Show your expertise BLOG The Heart of your presence WEBSITE A newsletter is a great way to keep in touch with your prospects. Its a marketing tool that your customers actually signed up for, so obviously they want to see it. This is where you can share importants updates about your business, to once again provide information that positions you as an expert in your field, and of course, builds a level of trust and loyalty with your customers. All in all, its a win-win. Monthly Subscriptions Monthly Subscriptions NEWSLETTER The purpose of a white paper is to promote a certain product, service, technology or methodology to influence prospective customers' decisions. We do this by providing factual information minus marketing fluff. By offering your expertise in exchange for a prospects email address, we continue to feed the eco-system, adding to our subscribers list and creating valuable content. Whitepapers for Emails Whitepapers for Emails LANDING PAGE Audience, Engagement & Leads SOCIAL MEDIA The Social Media Eco-SystemThe infographic below is meant to provide a visual representation of what your social media marketing presence generally looks like. There are more components, however this can be viewed as a foundation.