際際滷

際際滷Share a Scribd company logo

How to Market Gen Z in 2023

A
Adsy

Gen Z will soon be the biggest cohort in the US. Yet, the global trend is alike with more young adults becoming a focus audience of many companies. In this presentation, you will learn about the centennials (aka Gen Zers, iGens). We've gathered some data from reputable sources to let you understand this generation better, know it shopping habits, and attitude to marketing. Check the full article at https://adsy.com/how-to-market-generation-z.

1 of 14
Download to read offline
HOW TO MARKET GEN Z IN 2023 ADSY - GUEST POSTING SERVICE
01 TOPIC HIGHLIGHTS REPORT OUTLINE Demographic breakdown Media consumption of Gen Z Attitude to marketing Favorite brands Shopping behavior Gen Z and metaverse
Gen Z - the generation born between 1997 and 2012 - will soon be one of the largest cohorts of consumers. This is a digitally native generation that has different values and ways of finding and using information. Let's understand Gen Z a little bit better through essential information and statistics. 02
03 DEMOGRAPHIC BREAKDOWN Gen Z is the third largest generation in the US. There are 72.19 million millennials, 70.23 million Baby Boomers, and 68.6 million Generation Z according to Statista. Many Gen Z representatives are working professionals and college students. They earn and are free to make their own shopping decisions. Soon, more centennials will become buying customers. 75 50 25 0 The Greatest Generation (born before 1928) The Silent Generation (born 1928- 1945) The Baby Boomers (born 1946- 1964) Generation X (born 1965- 1980) The Millennial Generation (born 1981- 1996) Generation Z (born 1997- 2012) Resident population in the United States in 2021 (mln), by generation 0.89 19.13 70.23 65.8 72.19 68.6
04 Gen Z values diversity - be it gender and race, or identity and orientation. Centennials value education. Though many consider youngsters dont care about this matter, most Gen Zs are willing to get (at least) a basic college education. More female Gen Z in STEM. More tech companies will aim at hiring young women. Also, the trend will be sparking interest in STEM for the younger generation of centennials. Prioritization of social activism. This way, this group of people will choose your brand not only based on its popularity or quality conditions. Ethics, practices, and social impact will also matter. As we mentioned earlier, soon Gen Z become an important part of the labor force in the US. Deloitte reports that this generation will make around 10% of the labor assets by 2025 and around 23% by 2030. Its also fair to say that Gen Z differs from other groups a lot. Thats why its vital some other points into account:
05 The most popular network for this generation is TikTok. Instagram loses to the competitor with 41.4% users compared to 45% fans of Tiktok. Still, the most popular social channel is Snapchat with 47% of users. In the next two years wont change much, with Snapchat, TikTok, and Instagram holding the three leading positions. So, if you target this generation make sure you are present and reachable via these social media networks. MEDIA CONSUMPTION OF GEN Z
06 41% of iGen refer Instagram to be their preferred social media platform to follow brands. 16% of respondents prefer Facebook for the same goal. 11% of centennials follow brands via Twitter. Thus, centennials' behavior on social networks is far from chaotic. They usually know what they came for. Here are some data 99firms shares:
58.4% 23.2% 12.2% 5.2% 07 ATTITUDE TO MARKETING Its true that 58% of Gen Zers check their inbox multiple times per day. Even more, 31.8% of this generation dont mind getting brand emails a couple of times per week. Frequency of checking emails The Drum reports that 77% of Gen Zers believe its essential to customize interactions. 76% are looking for brands to send them digital communications they can personalize based on their preferences. 45% of centennials currently follow over 10 influencers on social media. Keep in mind that 56% of Gen Zers are more likely to try a good if their favorite influencer has recommended it. Brand email frequency preference multiple times a day 0.98% once a wek a couple of times a week once a day never once a month 31.8% 19% 18.4% 27.5%
28.2% 08 11.8% 58.9% 20.2% of Gen Zers prefer engaging with a brand on social media, more than any other channel. 19.2% of this generation dont mind getting brand content via email. 18.4% of iGens are willing to communicate with brand representatives in-person. All-in-all, the general picture will marketing picture will look like this: We are living in the cancel culture era. So, being ethical while handling your business is vital. Statista shares that 28.2% of Gen Z are ready to cancel a brand due to its marketing activities. of Gen Zers are ready to cancel a brand due to marketing activities of Gen Zers are unsure if they are ready to cancel a brand of Gen Zers won't cancel a brand due to marketing activities
09 FAVORITE BRANDS American Gen Zers have approximately $44 billion in buying power. So, where does this gen spend its money? What brands do young people adore? Hero Cosmetics (cosmetics) The Honey Pot Company (toiletries) Panoxyl (skincare) Maseca (food) TheraBreath (health&wellness) Tree Hut (self-care/toiletries) BuzzBallz (beverages) Olipop (beverages) La Roche Posay (cosmetics/skincare) Native (toiletries) According to Numerator, Gen Z purchased the most from: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The Morning Consult shares the following list of Gen Zers top brands: 1. YouTube 2. Google 3. Netflix 4. Amazon 5. M&M'S 6. Walmart 7. Target 8. Doritos 9. Kit Kat 10. Oreo 11. Gatorade 12. Nike 13. Cheetos 14. Dollar Tree 15. Sprite 16. Pringles 17. Capri Sun 18. Pixar 19. Skittles 20. Apple
0 20 40 60 10 SHOPPING BEHAVIOR 50% of Gen Zers want to buy directly from social media. Instagram, for instance, took this trend seriously and added an in-app purchase feature. US social media buyers by generation, June 2022 (by InsuderIntelligence) 50% 51% 38% 38% 22% Gen Z Millennials Gen X Boomers Total 85% of Gen Z learn about new products or services through social media networks. 41.6 million young people made online purchases in 2022 and their number will increase by approximately 4.5 million in 2023. US Gen Z Digital Buyers & Penetration (mln & %) 2020 2021 2022 2023 2024 2025 60 40 20 0 77.1% 78.7% 80.3% 81.9% 83.5% 85.0% 55.6 50.8 46.1 41.6 37.2 32.9 (by InsuderIntelligence)
11 GEN Z AND METAVERSE 48% of iGens know what the metaverse is, and we believe their number will only increase. And if you be one of the early adopters of new technology you will have a competitive benefit. Entering the metaverse via technology companies and platforms like Roblox or Decentralized allowed companies to reach wider audiences and offer completely new experiences.
12 As soon Gen Z will become the largest cohort of customers with a huge buying opportunity, you need to study this generation. What does define them? What is their shopping behavior and how do they make purchases? Answering these questions will help you understand centennials better.
DO YOU WANT TO REACH A WIDER AUDIENCE? EMAIL ADDRESS support@adsy.com WEBSITE adsy.com LINKEDIN @Adsy Guest Posting Service Then the guest posting is your top choice! Pick Adsy to access 50K+ quality guest posting sites.

More Related Content

How to Market Gen Z in 2023

  • 1. HOW TO MARKET GEN Z IN 2023 ADSY - GUEST POSTING SERVICE
  • 2. 01 TOPIC HIGHLIGHTS REPORT OUTLINE Demographic breakdown Media consumption of Gen Z Attitude to marketing Favorite brands Shopping behavior Gen Z and metaverse
  • 3. Gen Z - the generation born between 1997 and 2012 - will soon be one of the largest cohorts of consumers. This is a digitally native generation that has different values and ways of finding and using information. Let's understand Gen Z a little bit better through essential information and statistics. 02
  • 4. 03 DEMOGRAPHIC BREAKDOWN Gen Z is the third largest generation in the US. There are 72.19 million millennials, 70.23 million Baby Boomers, and 68.6 million Generation Z according to Statista. Many Gen Z representatives are working professionals and college students. They earn and are free to make their own shopping decisions. Soon, more centennials will become buying customers. 75 50 25 0 The Greatest Generation (born before 1928) The Silent Generation (born 1928- 1945) The Baby Boomers (born 1946- 1964) Generation X (born 1965- 1980) The Millennial Generation (born 1981- 1996) Generation Z (born 1997- 2012) Resident population in the United States in 2021 (mln), by generation 0.89 19.13 70.23 65.8 72.19 68.6
  • 5. 04 Gen Z values diversity - be it gender and race, or identity and orientation. Centennials value education. Though many consider youngsters dont care about this matter, most Gen Zs are willing to get (at least) a basic college education. More female Gen Z in STEM. More tech companies will aim at hiring young women. Also, the trend will be sparking interest in STEM for the younger generation of centennials. Prioritization of social activism. This way, this group of people will choose your brand not only based on its popularity or quality conditions. Ethics, practices, and social impact will also matter. As we mentioned earlier, soon Gen Z become an important part of the labor force in the US. Deloitte reports that this generation will make around 10% of the labor assets by 2025 and around 23% by 2030. Its also fair to say that Gen Z differs from other groups a lot. Thats why its vital some other points into account:
  • 6. 05 The most popular network for this generation is TikTok. Instagram loses to the competitor with 41.4% users compared to 45% fans of Tiktok. Still, the most popular social channel is Snapchat with 47% of users. In the next two years wont change much, with Snapchat, TikTok, and Instagram holding the three leading positions. So, if you target this generation make sure you are present and reachable via these social media networks. MEDIA CONSUMPTION OF GEN Z
  • 7. 06 41% of iGen refer Instagram to be their preferred social media platform to follow brands. 16% of respondents prefer Facebook for the same goal. 11% of centennials follow brands via Twitter. Thus, centennials' behavior on social networks is far from chaotic. They usually know what they came for. Here are some data 99firms shares:
  • 8. 58.4% 23.2% 12.2% 5.2% 07 ATTITUDE TO MARKETING Its true that 58% of Gen Zers check their inbox multiple times per day. Even more, 31.8% of this generation dont mind getting brand emails a couple of times per week. Frequency of checking emails The Drum reports that 77% of Gen Zers believe its essential to customize interactions. 76% are looking for brands to send them digital communications they can personalize based on their preferences. 45% of centennials currently follow over 10 influencers on social media. Keep in mind that 56% of Gen Zers are more likely to try a good if their favorite influencer has recommended it. Brand email frequency preference multiple times a day 0.98% once a wek a couple of times a week once a day never once a month 31.8% 19% 18.4% 27.5%
  • 9. 28.2% 08 11.8% 58.9% 20.2% of Gen Zers prefer engaging with a brand on social media, more than any other channel. 19.2% of this generation dont mind getting brand content via email. 18.4% of iGens are willing to communicate with brand representatives in-person. All-in-all, the general picture will marketing picture will look like this: We are living in the cancel culture era. So, being ethical while handling your business is vital. Statista shares that 28.2% of Gen Z are ready to cancel a brand due to its marketing activities. of Gen Zers are ready to cancel a brand due to marketing activities of Gen Zers are unsure if they are ready to cancel a brand of Gen Zers won't cancel a brand due to marketing activities
  • 10. 09 FAVORITE BRANDS American Gen Zers have approximately $44 billion in buying power. So, where does this gen spend its money? What brands do young people adore? Hero Cosmetics (cosmetics) The Honey Pot Company (toiletries) Panoxyl (skincare) Maseca (food) TheraBreath (health&wellness) Tree Hut (self-care/toiletries) BuzzBallz (beverages) Olipop (beverages) La Roche Posay (cosmetics/skincare) Native (toiletries) According to Numerator, Gen Z purchased the most from: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The Morning Consult shares the following list of Gen Zers top brands: 1. YouTube 2. Google 3. Netflix 4. Amazon 5. M&M'S 6. Walmart 7. Target 8. Doritos 9. Kit Kat 10. Oreo 11. Gatorade 12. Nike 13. Cheetos 14. Dollar Tree 15. Sprite 16. Pringles 17. Capri Sun 18. Pixar 19. Skittles 20. Apple
  • 11. 0 20 40 60 10 SHOPPING BEHAVIOR 50% of Gen Zers want to buy directly from social media. Instagram, for instance, took this trend seriously and added an in-app purchase feature. US social media buyers by generation, June 2022 (by InsuderIntelligence) 50% 51% 38% 38% 22% Gen Z Millennials Gen X Boomers Total 85% of Gen Z learn about new products or services through social media networks. 41.6 million young people made online purchases in 2022 and their number will increase by approximately 4.5 million in 2023. US Gen Z Digital Buyers & Penetration (mln & %) 2020 2021 2022 2023 2024 2025 60 40 20 0 77.1% 78.7% 80.3% 81.9% 83.5% 85.0% 55.6 50.8 46.1 41.6 37.2 32.9 (by InsuderIntelligence)
  • 12. 11 GEN Z AND METAVERSE 48% of iGens know what the metaverse is, and we believe their number will only increase. And if you be one of the early adopters of new technology you will have a competitive benefit. Entering the metaverse via technology companies and platforms like Roblox or Decentralized allowed companies to reach wider audiences and offer completely new experiences.
  • 13. 12 As soon Gen Z will become the largest cohort of customers with a huge buying opportunity, you need to study this generation. What does define them? What is their shopping behavior and how do they make purchases? Answering these questions will help you understand centennials better.
  • 14. DO YOU WANT TO REACH A WIDER AUDIENCE? EMAIL ADDRESS support@adsy.com WEBSITE adsy.com LINKEDIN @Adsy Guest Posting Service Then the guest posting is your top choice! Pick Adsy to access 50K+ quality guest posting sites.