17 years in the IT security industry.
I understand how the magic works (the solutions) and how to translate technical capabilities into benefits that differentiate products from the rest of the pack. I can do this because I know how and why buyers buy and how to enable sales forces to understand buying processes and leverage them into sales and satisfied customers.
My greatest value add is my ability to communicate value across all market facing facets of organizations in multiple geos to execute on go-to-market strategies.
Specialties:
Product Marketing
Product positioning, launching
Value propositioning, naming and messaging that differentiates products in the market
Sales enableme...
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