Dave Buerger is an award-winning financial services marketer and strategist with a noteworthy record of achievement, spanning a diverse array of marketing mediums and industry verticals. In 2006, he conceptualized the methodology central to Comprehensive Pre-Screened Lending (CPL) strategy. It was under his project management and guidance that the world鈥檚 first CPL program was implemented at one of the largest credit unions in the United States. One year later, this innovative marketing and sales approach had yielded record consumer loan volumes and response rates, earning CUNA鈥檚 coveted Diamond Award and a CUES Golden Mirror. Recognizing an opportunity to transform and elevate the c...
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