Success-driven, results-oriented Shopper Strategy/Shopper Intelligence Executive responsible for understanding the drivers behind both the research and analysis of shopper behavior. Recognized in designing and implementing consumer and shopper-based research studies to identify new business opportunities, assess customer satisfaction, develop product pricing and placement strategies, analyze customer segmentation, evaluate visual appeal and brand perception, and identify consumer usage patterns to gain market share, increase revenues, and enhance profitability. Advanced knowledge of qualitative, quantitative, and innovative observation research methods. Proven ability to work with and...
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