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Organization / Workplace
Vietnam Vietnam
Occupation
Planning Director at MullenLowe Vietnam
Industry
Education
About
I have been involved in shaping media communications and brand strategy for over 15 years across UK, Australia and Asia. My approach is to combine media neutral thinking, integrated marketing and an understanding of the human psyche to bring a unique perspective to complex business challenges. I advise teams and provide direction on building valuable brands, through a process of consumer exploration, innovation principles and commercial measurement.
Specialties: Strategic planning, integrated marketing, advertising development, brand strategy, brand management, facilitator, moderator and trainer.
I have lectured at the Communications Council, Ad School Australia, in the areas of St...
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