Champions Of Culture is a multimedia art studio that I set up specifically to develop creative projects that bring together art, entertainment and innovation.
I am someone who believes that brand communication could use some modernization. The persuasion model has been in existence since advertising was invented and 99% of the time is still used today, even in digital. My view is, if you have to persuade someone to hang out with you, they're not really going to stick around for very long. I believe brand communication should provide value, over and above the sales message. Without the method of communication being of value, nobody is going to take much notice of the message.
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