Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Consumer Marketing Communication Director
Industry
Entertainment / Sports
About
• Define Consumer Marcom strategies across business groups (Surface, Lumia, Office, Windows...)
• Plan and execute integrated global and local campaigns to drive awareness, excitement, purchase intent for MS consumer products and brands and drive traffic to Retail stores and Mobile Operators.
• Drive multi-million multi-screen campaigns (traditional media, social, digital, experiential…)
• Manage MS Consumer Marcom team and multiple advertising agencies
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