鈥� Define Consumer Marcom strategies across business groups (Surface, Lumia, Office, Windows...)
鈥� Plan and execute integrated global and local campaigns to drive awareness, excitement, purchase intent for MS consumer products and brands and drive traffic to Retail stores and Mobile Operators.
鈥� Drive multi-million multi-screen campaigns (traditional media, social, digital, experiential鈥�)
鈥� Manage MS Consumer Marcom team and multiple advertising agencies
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