Personal Information
Organization / Workplace
Greater Denver Area United States
Occupation
Director Consumer Insights & Marketing Operations
Industry
Retail
About
Direct a six-person team researching consumer and brand insights for strategic planning, while developing and tracking KPIs to measure business performance and customer experience.
KEY CONTRIBUTIONS:
-Implemented a "Voice of the Customer" solution dedicated to improving customer experience, reducing churn, increasing upsell, and generating incremental revenue.
-Drove brand strategy and value proposition by identifying target customer, brand differentiators, and market sizing opportunity.
-Built internal market research capabilities with a strong 3 year growth in personnel and budget.
-Optimized promotions through disciplined analysis, test & learn, and strategic planning driving profi...
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