Personal Information
Occupation
Marketing Specialist
Industry
Education
Website
About
Throughout my career in the marketing/ public relations industry, I have demonstrated proficiency in usability analysis for Inside Higher Ed's (higher education news) website that resulted in an increase in end user satisfaction from 2.9 to 4.0 on a 5.0 scale. I was responsible for initializing and managing social media for Inside Higher Ed including their LinkedIn profile/group, Twitter account, Facebook account and Google+ account. I managed their CRM (SalesForce) as well as created, edited, and managed their e-mail campaigns (Vertical Response). The social media campaigns and e-mails campaigns I instituted accounted for a 250,000 raise in unique viewers over a nine month period.