As a marketer, I have loads of experience planning, managing and optimizing demand-generation programs 鈥� mostly for software and IT services clients. I鈥檇 classify most of what I do as content-marketing, with in-bound and outbound components: email, social content, info-graphics, white papers, surveys, webcasts, web content and various forms of digital advertising.
I tend to view marketing through a prism of practicality 鈥� how will whatever program or activity we鈥檙e contemplating help grow the business.
Sometimes, everything goes back to the words used to tell a client鈥檚 story. And, this brings me to my role as Content Repairman. Even as our collective attention span diminishes, there鈥檚...
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