Crescent
- 2. Companies involved PDB Crescent Pure In 2013, PDB acquired Crescent Pure.
- 3. Founded in 2008 by Peter Hooper. Manufacturers of non-alcoholic organic beverage ..
- 4. Portland Drake Beverages was founded by Michael booth and its Marketing VP is Sarah Ryan. They manufacture organic juices and sparkling water and is also the largest Product Distribution Network.
- 6. Choose a suitable Brand Positioning for Crescent Pure by Analysing the available data.
- 9. ENERGY DRINK
- 11. SPORTS DRINK
- 16. Positioning Crescent Pure as An Organic Healthy Drink is considered as the most suitable keeping in mind the present scenario.
- 19. Crescent should be positioned as an energy drink.
- 24. This presentation was made by Deeksha Yadav as an assignment during an internship on marketing management under the guidance of Prof. Sameer Mathur, IIM-L. Prof. Sameer Mathur Deeksha Yadav