- Conceptualization of the new product
- Writing product specifications to be shared with designers and engineers
- Managing the product development process from conception through design, build, release, analysis and iteration
- Participating in the positioning and marketing launch activities of the product and features
- Assisting with pricing and content strategy for product marketing
- Planning and executing on end to end marketing activities for specified practices
- Handling SEO and Digital Marketing activities to implement product changes that will drive increased traffic and improve conversions
- Branding and market positioning – research, identification of channels, liai...