Dementia Awareness Campaign in Bangladesh (DACB) began in March 2013 as the pioneer campaign of its kind in the history of Bangladesh. As such, it had in it a lot of hopes and aspirations and a little bit of apprehension also. The trace of all apprehension was washed away as the campaign received positive, and in some cases, overwhelming support from the people and administration. The goal of this campaign was to ensure establishment of a sustained system in the society to firstly inform the general public on Dementia in general and secondly to care about the elderly population who are attacked by dementia. To achieve this, SWBF’s aim was ‘To raise awareness about Dementia among popu...