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Austin, Texas Area, texas United States

Branding Manager

Technology / Software / Internet

Responsible for strategy and long term vision of influencer marketing program – EMC Elect. • Externally acted as an evangelist and manager of community influencer relations programs. • Internally consulted on programs in social media, community, content marketing, and influencer marketing programs. • Evangelize social community – particularly the EMC community network – as a destination for innovation and collaboration for IT professionals. • Coordinate and communicate cross-functional projects impacting all marketing teams: from field to event to program to product. • Utilize social measurement tools such as Sysomos, Radian6 and TRAACKR to baseline community activities, ...