Personal Information
Organization / Workplace
Columbus, Ohio Area United States
Occupation
Vice President - Brand Management
Industry
Advertising / Marketing / PR
About
Leader of the brand management team for $9B multi-national brand. Functional responsibility includes strategic leadership, annual brand and financial planning, innovation and leadership of marketing communication process.
Led brand transformation effort culminating in brand imagery overhaul and redesign of the brand’s marketing and communication strategy. Efforts improved business results, including same restaurant sales growth in 13 of last 14 quarters despite declining category.
Developed and launched brand’s new two-pronged, multi-channel advertising campaign featuring the brand’s namesake (Wendy Thomas), focusing on the brand’s values and a recurring character (Red), fo...
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